We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

After another dive, do I sell my Persimmon shares?

Persimmon shares plunged again on Wednesday, after the housebuilder warned sales could crash by 40% in 2023. Do I sell my shares, or hold on for recovery?

| More on:
Young Caucasian man making doubtful face at camera

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The past three years have been a rocky ride for owners of Persimmon (LSE: PSN) shares. Having hit a record high in early 2020, they’ve crashed, soared and then crashed again. Alas, the share price plunged again on Wednesday after the housebuilder unveiled its full-year results.

Persimmon builds homes

One of the UK’s leading housebuilders, York-based Persimmon was founded in 1972. Funny fact: it’s named after a prize-winning racehorse owned by the Prince of Wales (later King Edward VII) and not the reddish-orange fruit.

XXX

Trading under the Persimmon Homes, Charles Church and Westbury Partnerships brands, this FTSE 100 firm has almost 5,200 employees and sold 14,868 new homes in 2022.

Riding a roller coaster

At its all-time high, the share price hit 3,328p on 20 February 2020. But then Covid-19 sent global stock markets crashing, with Persimmon shares duly following suit.

But this beaten-down property stock came roaring back, closing at 3,210p on 9 April 2021. Unfortunately, the shares have fallen steeply pretty much ever since. Here’s how they’ve performed over six timescales:

Current price1323.5p
One day-8.9%
Five days-6.6%
One month-6.1%
Six months-8.2%
One year-43.0%
Five years-48.8%

At the current share price, Persimmon is valued at £4.2bn. As my table shows, the stock is down over all six periods ranging from one day to five years. And this business is worth almost half of what it was one year and five years ago.

I’ve been riding this roller coaster since 26 July last year, when my wife bought Persimmon stock for our family portfolio at 1,856p. Based on the above share price, we’ve lost 28.7% of our investment in under eight months. Ouch.

Get ready for a rough 2023

Thanks to soaring consumer prices, sky-high energy bills and rising interest rates, the UK housing market is set to have a troubled 2023.

Already, Nationwide has reported a 1.1% fall in UK house prices in the year to end-February. That’s the biggest fall since November 2012. And that may be the start of what could be an unpleasant 2023-24 for UK property firms.

For its 2021 financial year, Persimmon shareholders received a total of 225p per share in cash dividends. For 2022, this has been slashed to just 60p a share, with 2023’s dividend set to be the same.

Shares on the chopping block?

My wife and I bought Persimmon shares for their high dividend yield. This has now crashed to 4.5% a year — hardly more than than the wider FTSE 100’s cash yield.

Also, Persimmon warned that its new-home sales could crash by 40% this year, plunging to around 8,000 transactions. In other words, it could be a long while before sales turn the corner and profits get back to 2022’s £1bn+.

In summary, things look gloomy for Persimmon right now. Yet the company is optimistic that sales will rebound in 2024, plus the group has a solid balance sheet, including net cash.

To be honest, I can’t decide whether to dump our Persimmon shares or hold on. So I’ll leave this tricky decision to my wife, who may decide to cut our losses and move on!

Cliff D’Arcy has an economic interest in Persimmon shares. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services, such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool, we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »