We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

How to make money from FTSE 100 shares

Here’s why volatile FTSE 100 shares, just like we’re seeing right now, are exactly what long-term investors should be hoping for.

One English pound placed on a graph to represent an economic down turn

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Aren’t FTSE 100 shares annoying? First they push up through 8,000 points to set an all-time record. Investors cheer and throw their hats in the air.

Then we see a quick dive and a loss of more than 500 points. The sun turns to rain, and the hats fall in the mud.

XXX

But aren’t those emotions exactly the wrong way round? I think so.

Last week, I planted some rose bushes in my garden. Now the seller has a 20% sale. So what do I do? Curse my luck and abandon roses for life?

No, of course not. I just grinned and bought some more.

My shares

I have some Lloyds Banking Group shares. And they’ve fallen 15% since their peak. So what should I do, sell up and forget about shares?

Well, no. I want to keep buying shares for the next decade, or more. So it seems just as clear that I should do the same as with my roses. I should buy more.

If I invest £1,000 in Lloyds now, I’ll get 2,160 shares. Just a few weeks ago, I’d only have picked up 1,800. Isn’t that great?

I don’t know if I will buy more Lloyds just yet, as there are lots of other shares that look cheap in the money-off sales. But a Lloyds top-up is on my want list.

Regular investing

For me, the key to making money from the FTSE 100 is regular investing. It’s no good watching the charts and trying to decide the best times to get in and out.

We’ve seen that very clearly so far in 2023. Just a few weeks ago, investors were buying Rolls-Royce shares for 160p. Now they’re selling at 144p, when nothing has changed at the company at all.

They were buying Barclays shares at 199p, and now they’re selling at 137p. How does it go? Buy high and sell low? Oh no, that’s the wrong way round. But it’s what people are doing.

If we look at any FTSE 100 stock over the past year, we can see one key lesson.

Monthly buys

Picture someone investing the same amount in the same stock, each month, for a year. If the price moves in a straight line, they’ll pay an average price over the period.

But if the shares go up and down, something good will happen. If the share price suffers a sharp dip one month, they’ll buy more for the same money.

And if it should spike one month, they’ll buy fewer than if it had moved in a dull straight line.

They’ll pay a lower average share price in a stormy year than a calm year. And the more the share price moves, the lower the average will be.

Friend

FTSE 100 volatility is the investor’s friend, not enemy. And when markets are low, that’s when we should be lofting our headgear.

So I’ll just keep investing regularly, for at least 10 years. And I won’t fear FTSE 100 downturns. No. In fact, I’ll welcome them.

When prices are low, we can get more roses for the same money. Sorry, I mean shares. Who doesn’t want that?

Alan Oscroft has positions in Lloyds Banking Group Plc. The Motley Fool UK has recommended Barclays Plc and Lloyds Banking Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »