We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

3 reasons Amazon stock is a ‘buy’ today

Amazon stock is currently trading well below its all-time highs. And at current levels, Edward Sheldon believes it’s worth buying for the long term.

| More on:
Investor looking at stock graph on a tablet with their finger hovering over the Buy button

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Owning Amazon (NASDAQ: AMZN) stock has been a roller coaster ride in recent years. After shooting upwards during Covid, the stock came crashing back down last year as the company’s growth slowed.

Is the US-listed growth stock worth buying today? I think so. Here are three reasons why.

XXX

Enormous growth potential

Last week, I read Amazon’s 2023 annual letter to shareholders. And the first thing that struck me was that this is a company that still has huge growth potential.

Let’s start with online shopping. Amazon has built up an enormous e-commerce business (sales of $430bn+ last year) over the last few decades. However, CEO Andy Jassy noted in the annual letter that roughly 80% of global retail sales today still take place in physical stores. This suggests there’s significant room for growth here.

It’s a similar story with the cloud computing side of the business. Last year, Amazon Web Services brought in revenue of $80bn. Yet Jassy noted that around 90% of global IT spending today is still ‘on-premise’ and yet to migrate to the cloud. So, this area of the businesses is still in its early days.

I strongly believe that our best days are in front of us.

Amazon CEO Andy Jassy

There’s a lot more to Amazon than just e-commerce and cloud computing though.

Another area of the business that looks to have a lot of growth potential is digital advertising. Amazon has an edge here because it can target shoppers with highly-customised ads.

Artificial intelligence (AI) is also a very promising area. Amazon is a leader in the AI space and it’s set to offer a service called ‘Bedrock’ that will let customers build their own generative AI tools (similar to ChatGPT). It believes its technology has the potential to improve “virtually every customer experience”.

Overall, the future looks incredibly exciting, in my view.

Cost-cutting

Another reason to be bullish here, however, is that the company is in cost-cutting mode.

Recently, Amazon cut the most jobs in its near 30-year history, letting go of 27,000 employees through multiple rounds of layoffs.

However, this is just the beginning.

In the annual letter, Jassy said that over the last few months, he’s been taking a deep look across the organisation to examine whether each unit has the ability to generate enough revenue, operating income, free cash flow, and return on invested capital.

And in some cases, this has led to the closing down of businesses.

If Amazon can get this cost cutting right, it could have a big impact on profits and the share price.

Lower valuation

Finally, the valuation here is no longer insanely high.

If we take next year’s earnings forecast of $2.51p per share, this forward-looking P/E ratio is about 40.

Yes, that’s well above the market average (which adds risk).

But is it crazy for a growth company that has dominant positions in multiple industries?

I don’t think so.

A top long-term buy

Now, there are some other risks here, particularly in the short term.

One is rising fulfilment costs. Another is lower levels of cloud spending from businesses. Both have the potential to impact earnings negatively.

However, taking a long-term view, I think Amazon is a great stock for investors to buy today.

Ed Sheldon has positions in Amazon.com. The Motley Fool UK has recommended Amazon.com. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »