We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Why I’m buying Amazon shares despite slowing AWS growth

Growth in cloud computing division might be slowing, but Stephen Wright thinks widening margins and a promising advertising business make Amazon shares a buy.

| More on:
Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in Amazon (NASDAQ:AMZN) have been falling after the company’s most recent earnings report. I think this is a great opportunity for investors with a long-term focus.

Slowing growth in Amazon’s cloud computing business, combined with a cautious outlook, caused the share price to falter. But a combination of increasing revenues and widening margins put the stock firmly on my buy list.

XXX

Amazon Web Services

The main theme of Amazon’s earnings report was the performance of its cloud computing division, Amazon Web Services (AWS). Disappointing results combined with a cautious outlook caused the share price to fall on Friday.

Cloud computing accounts for around 17% of Amazon’s overall revenues, but pretty much all of its operating income. Furthermore, it has been growing impressively, which is why it has been the focus of investor attention. 

At its earnings report, Amazon announced 16% revenue growth in its cloud computing operations. In isolation, that sounds quite strong, but it left shareholders underwhelmed for a couple of reasons.

The first is that it means the rate of growth in cloud is slowing – revenues increased by 20% in the previous quarter. The second is that management announced that growth has been slowing further in April.

This seemed to overshadow a return to profitability across the company more generally and the shares slipped a bit as a result. But I think this narrow focus on the part of investors is a buying opportunity.

Outlook

Sales in cloud computing might be slowing, but I think there are a couple of reasons for positivity from the company’s earnings report. And these cause me to think the stock is a buy.

First, Amazon’s advertising division posted impressive revenue growth. Sales increased by 21% and it’s worth noting that this outpaced both Meta Platforms and Alphabet in terms of advertising growth between January and March.

I think the advertising business could be a really lucrative opportunity for Amazon. Its e-commerce platform gives it a number of useful data points that should allow it to build a powerful business in advertising.

At the moment, advertising accounts for around 7% of Amazon’s overall revenues. But I think this is a business that has clear scope to grow and should generate more than useful cash for the company in future.

Second, the organisation has been working to improve its overall profitability. Having achieved impressive growth in its e-commerce and cloud computer enterprises, it’s now looking to maximise profitability.

To that end, Amazon has been cutting back on its staff count and discontinuing some of its more speculative activities – like its telehealth ventures. I’m expecting this to drive significantly higher profits in future.

A stock to buy

Amazon isn’t an easy stock to buy – its cash flows aren’t in plain sight the way that they are with some other investments. It’s one that I think will take vision, foresight, and patience on the part of its shareholders. 

But I also think that, for investors who are prepared to look beyond the most recent numbers and the immediate future, this could be a great investment. That’s why I’m buying the shares for my portfolio.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Stephen Wright has positions in Alphabet and Amazon.com. The Motley Fool UK has recommended Alphabet, Amazon.com, and Meta Platforms. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »