We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

If I’d invested £5k in Ocado shares just one week ago here’s what I’d have today 

At some point Ocado shares may fly and make some lucky investors rich. They’d have to be brave to buy them today, though.

| More on:
Senior woman wearing glasses using laptop at home

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Ocado shares (LSE: OCDO) are the FTSE 100‘s ultimate falling knife. Every time some brave – or foolhardy – bargain-seeker makes a snatch at them, they fall even further. The stock has plunged 83.92% over five years.

Yet I’m sorely tempted to buy it. I’m looking to fill up my new self-invested personal pension (SIPP) with top UK shares and it appears to offer attractive long-term growth prospects for an investor who picks the right time to buy it. Should I chance my arm today or stand well clear? 

XXX

It just keeps falling

I briefly considered buying Ocado shares a year ago, but I’m glad I didn’t as they’ve fallen 62.21% since then. The idea of buying them popped into my head a month ago, and I’m glad it popped out again because they’re since down another 28.78%.

There seems to be no end to it. If I’d invested £5,000 in Ocado shares just one week ago, the subsequent 15.63% drop would have shrunk my holding to £4,218, and I would be sitting on a quickfire paper loss of £782. The UK tech hopeful’s market cap has withered to just £2.84bn and its FTSE 100 status is dangling by a thread. Who’d buy a stock like this?

Everybody loves a good story, and that’s what keeps luring investors in. Ocado has huge global growth prospects as it evolves from a pure online grocery player into a provider of cutting-edge technology for supermarkets worldwide. Its automated customer fulfilment centres (CFCs), powered by the Ocado Smart Platform, are a thing of wonder.

It has struck a string of logistics agreements with major global retailers including US grocery giant Kroger, Groupe Casino in France, Sobeys in Canada, ICA Group in Sweden and Australian retail group Coles. It added two more warehouse deals last year, Lotte Shopping in South Korea and Auchan Polska in Poland.

It has now partnered with 10 international grocers and has 45 CFCs in the pipeline, but all this takes heaps of capital expenditure, and the group has regularly posted losses over the last two decades, including a bumper £500m in 2022. Its much-heralded UK joint venture with Marks & Spencer is losing money, too.

There may be further trouble ahead

It’s the same story across the tech industry, of course. Inflation has eroded the value of tomorrow’s earnings while driving up their borrowing costs today. Yet while US tech has rebounded so far in 2023, Ocado is the worst performer on the FTSE 100.

The cost-of-living crisis hasn’t helped, with Ocado building capacity to process 700,000 orders a week in the UK but delivering fewer than 400,000. The great shift to online grocery shopping isn’t happening as fast as CEO Tim Steiner expected during the pandemic.

Like everybody else, IT has also struggled with rising food and fuel prices. April’s disturbingly high inflation figure helped trigger the latest stock drop.

Cash flows aren’t expected to turn positive until 2027, which could potentially force Ocado into another equity raising, diluting existing holdings.

At some point, IT should reach its long-awaited inflection point, and the shares could then soar. Yet for now the knife keeps falling and I’m not quite brave enough to buy them today. I’m fully aware that one day I might regret that. I’ll keep watching, and waiting for my moment.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended Ocado Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »