We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

What are the best UK shares to buy if the market melts down?

Consumer credit card debt is rising and may trigger another stock market meltdown, but what are the best shares to buy in this scenario?

Young female business analyst looking at a graph chart while working from home

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The last couple of months have been a nice change of pace in the stock market. Both the FTSE 100 and FTSE 250 have been on an upward trend since late 2022 on the back of improving economic conditions that have re-sparked some confidence among investors.

However, we’re not out of the woods yet. And these latest gains could very well reverse should the worse come to pass. So the question is, what are the best UK shares to buy if the markets decide to jump off a cliff again. Let’s take a look.

XXX

A ticking time bomb?

Despite the cost-of-living crisis, many businesses are still managing to eke out growth. And this appears to be accelerating as energy price inflation cools.

That’s terrific news for companies and their shareholders, as earnings are always a welcome sight. But there’s a glaring problem when looking closer at consumer finances. While spending may be on the rise, it seems a large chunk of it originates from credit cards.

Credit card borrowing soared to its highest point since 2004 earlier this year, placing countless households in new and, more importantly, expensive debt. And with the Bank of England still busy hiking interest rates, these short-term loans are getting even more costly to service.

If credit card debt puts even more pressure on households, it could trigger a nationwide event of defaults that would grind economic recovery progress to a halt. And subsequently, the International Monetary Fund’s forecast for economic growth in 2023 will likely reverse to the previous expectation of a contraction, triggering a recession.

Needless to say, that’s pretty alarming. Of course, this is the worst-case scenario, and these concerns may prove unnecessary in the long run. But let’s assume a credit crunch does trigger a recession that sends the stock market plummeting. What would be the best shares to buy in this scenario?

Cash is king

Investing during times of volatility and uncertainty can be a tricky endeavour. After all, emotions are running high and seemingly solid businesses can see their valuations tank on the slightest bit of bad news. Capitalising on such volatility can pave the way for superior long-term returns for patient investors. But to reap the rewards, the underlying company has to actually survive.

Therefore, when investing during a stock market downturn, particular attention needs to be paid to a firm’s financial health. Profitability is nice to have, but what ultimately matters is cash flow. So long as an enterprise can continue to generate sufficient cash or has enough liquidity in the bank to keep growth projects alive, surviving the storm becomes far easier.

Maintaining, or even expanding, cash flow during economic wobbles is challenging for some industries. But companies operating in defensive sectors such as healthcare, utilities, and consumer staples have a far easier time. Why? Because regardless of what the economy is doing, people still need to eat, brush their teeth, have access to electricity, and take their medicines.

Defensive stocks aren’t known for delivering stellar growth in the long run. However they can add significant stability to an investment portfolio. And that’s why many professional investors see them as some of the best shares to buy when the stock market decides to take a nose dive.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing For Beginners

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

£20,000 invested in a Stocks and Shares ISA on 1 January is now worth…

A Stocks and Shares ISA invested in the FTSE 100 on 1 January is already up. But some investors have…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

3 FTSE Shares experts think will lead the next bull market charge

Some 63% of all analyst ratings on FTSE shares are currently set to Buy. Here are three stocks the experts…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

How much do you need to put in the stock market to quit work for a life of passive income?

Could the stock market really replace your salary? Here's how much money you need, and one quality FTSE 100 compounder…

Read more »

Storytelling image of a multiethnic senior couple in love - Elderly married couple dating outdoors, love emotions and feelings
Investing Articles

How much do you need in an ISA for a £692 weekly passive income?

A spread of FTSE 100 stocks could help ISA investors generate a passive income worth £30,000 over a full year.…

Read more »