We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Time to buy this unloved FTSE 100 stock for serious passive income?

Down 25% this year, but with good H1 results, a sound business strategy, and an 8.6% yield, this stock looks a potential passive income winner.

| More on:
Concept of two young professional men looking at a screen in a technological data centre

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Given the ongoing lack of gains in the FTSE 100, my focus remains on making passive income from dividend stocks. In choosing such shares, I look at three key factors. First, the dividend yield; second, dividend cover; and third, business fundamentals.

I also like a stock that is trading at a significant discount to its recent high. This means I am less likely to lose passive income gains on adverse share price movements. I may even make good returns on the share price as well, over time.

XXX

FTSE 100 heavyweight British American Tobacco (LSE: BATS) certainly fits the bill at a knockdown stock price. It is at its lowest level since 1 December 2021, and down 31% from its 29 June 2022 recent high. This year, it has dropped 25%.

Solid fundamentals

I also like that the stock drop is seemingly founded on a misconception. Namely, that smoking is a thing of the past and – therefore — so is a company with ‘tobacco’ in its name.

Certainly, in many developed markets, smoking has been on the decline for years, and that is likely to continue. This is a key risk for the shares. Another is lawsuits against the company for the damage to health created by its products.

However, there are many developed markets and emerging ones in which smoking is still popular. Its H1 2023 results showed that revenues for combustible (cigarette) products in Asia Pacific/Middle East/Africa offset declines in the US.

Additionally, in markets in which smoking has declined, the company is seeing good business in non-combustible (vaping) products.

Its ambition is to have 50m consumers of such products by 2030. The goal is to reach £5bn of non-combustible product revenues in 2025.

Last year, consumers of its non-combustible brands rose by 4.2 million, reaching 22.5 million. Revenue from these products accounted for 16.6% of its revenue in H1 — up 1.5% on 2022.

Overall in H1, revenue increased 4.4% to £13.4bn.

Serious passive income generator

So, the company is at a relatively low share price but is producing good results – two boxes ticked for me. The final two are dividend yield, and dividend cover ratio. A ratio above 2 is considered good, while below 1.5 may indicate the risk of a potential dividend cut.

In 2020, the payout was 210.4p per share, giving a yield of 7.8%. In 2021, it paid 215.6p (7.9%), and last year 217.8p (6.6%). The dividend cover ratios were 1.58, 1.53, and 1.71, respectively – all fine.

The current yield based on the share price of £25.28 is 8.6%. So, the last two boxes are ticked for me.

At this rate, a £10,000 investment now would make me £860 per year. Over 10 years, I would have made £8,600 in passive income, on top of my £10,000 investment.

This would not include further gains from any reinvestment of dividends or share price appreciation. It would also not account for any tax liabilities or share price falls.

I already have other holdings that offer good dividend yields and share price growth prospects. If I did not, I would buy these shares now for two key reasons. First, the possibility of the 25% share price loss this year being recouped over time. Second, the high passive income I could make.

Simon Watkins has no position in any of the shares mentioned. The Motley Fool UK has recommended British American Tobacco P.l.c. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »