We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

1 dirt cheap FTSE 100 dividend stock I’d buy today and it isn’t Persimmon or Vodafone

For those who like a good, cheap dividend stock, both Persimmon and Vodafone look tempting. But I think this one easily beats them both.

| More on:
A mixed ethnicity couple shopping for food in a supermarket

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I’m looking to add another FTSE 100 dividend stock to my portfolio and plenty of blue-chips now combine very cheap share prices with ultra-high yields. I wouldn’t buy them all, though.

Housebuilder Persimmon (LSE: PSN) is cheap as chips. It trades at just four times earnings and yields 6.08%. We all know why, of course. The UK housing market is built on shaky ground as mortgage rates rise, buy-to-let landlords flee and arrears grow.

XXX

Cheap isn’t always good value

Persimmon has been hit harder than most. Its share price has crashed 60.21% over five years and 33.31% over 12 months. And it’s still falling.

Earlier this month the firm posted a 29.5% drop revenues to £1.19bn with profits before tax collapsing 66% to £151m. Cost inflation is squeezing margins too.

Last year it was yielding almost 20%, but that was never sustainable. It slashed the dividend by 75% in March, while the latest interim dividend of 34.4p was roughly a third of last year’s payout. It’s also announced 300 job losses.

Persimmon has a cash cushion of £360m, down from £780m last year. I’m regularly tempted by bombed-out stocks like this one, but I think it has a long, arduous journey ahead of it as interest rates could stay higher for longer.

Another troubled high yielder

Telecoms giant Vodafone (LSE: VOD) is a seriously afflicted FTSE 100 stock that offers the temptation of an almighty dividend. It currently yields a thumping 10.83%, the biggest on the index. It looks cheap too, trading at 7.3 times earnings.

The share price is down 59.49% over five years and 38.85% over 12 months. It also continues to fall, which is pretty much what it’s been doing the entire millennium. New CEO Margherita Della Valle has a tough job on her hands. Q1 revenue rose 3.7% to €10.7bn, but it’s still falling in the company’s German, Spanish and Italian markets.

I’m not alone in thinking the Vodafone dividend is vulnerable. Some reckon a 30% cut is already priced in, which I suppose offers some downside protection. But I’d rather buy into a yield that I will receive, rather than one I won’t.

Which brings me to Legal & General Group (LSE: LGEN). It yields 9.11% while trading at a bargain 5.5 times earnings, and is currently my favourite FTSE 100 income stock of all.

L&G’s shares are also struggling, down 16.82% over five years and 17.69% over one year (and still dropping). Yet I feel the underlying business has far more solid fundamentals than Persimmon or Vodafone.

It recently reported a small dip in first-half operating profits of £941m (down from last year’s £958m) but has balance sheet strength as its Solvency II coverage ratio climbed from 212% to 230%, with surplus funds of £9.2bn.

I’ve made my choice

Stock market volatility has hit assets under management and reduced new customer inflows, but L&G has diversification via annuities, protection and pensions.

The board has increased its dividend per share for the last five years, and this is expected to continue in 2023 and 2024. By then it’s expected to yield 9.78%. Over the same period, Persimmon’s dividend has been slashed and Vodafone’s frozen at 90 euro cents. I’ve bought L&G shares on two occasions recently and would buy more before considering either Persimmon or Vodafone.

Harvey Jones has positions in Legal & General Group Plc and Persimmon Plc. The Motley Fool UK has recommended Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »