We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Here’s how I’d invest for the great 2024 stock market rally

Is a stock market rally coming, or a new crash? Some top investors are betting on share prices falling. But who cares what they think?

Businessman use electronic pen writing rising colorful graph from 2023 to 2024 year of business planning and stock investment growth concept.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

What’s that you say, there might not be a 2024 stock market rally? How does anyone expect to get rich thinking like that?

Seriously, I don’t know if we’ll see a rally next year, but here’s the thing. If, every year, I predict the FTSE will rise next year, I’ll be right a lot more often than wrong. That’s just historical statistics.

XXX

And I think I’ll boost my chances by making my call in a year when UK stocks are in the dumps. Like this year, right now.

Cheap Footsie

I mean, the FTSE 100 price-to-earnings (P/E) ratio is only about 10.5 (depending on who we ask). That’s a fair bit below its long-term average of around 14 to 15.

And analysts expect top-tier UK shares to pay out a record amount in dividends in 2024. FTSE 100 ordinary dividends could smash through £90bn, if they’re right.

When it comes to earnings growth, they reckon the financial sector will lead the way. You know, the depressed financial sector that has Lloyds Banking Group on a P/E of only 6.3, and Barclays on just 5.0.

Rally in 2024?

Don’t think there’ll be a rally next year? I don’t see how there can’t be.

Well, to be fair, I have been wrong before. And I guess we could suffer from the effects of inflation and high interest rates for some time yet.

Even when those start to fall significantly, there could still be quite a lag before consumer spending gets back on track, economic growth resumes, and share prices head on up again.

So, if the UK stock market doesn’t climb in 2024, I’ll make another prediction this time next year.

Being upbeat

But, the real point is that share prices tend to rise over the long term. They’ve been doing it in the UK for well over a century now.

So it makes sense to invest as if the stock market will rise next year, doesn’t it? If, instead, we invest as if we’re heading for a crash… we’ll get it wrong a lot more often that right.

And we could end up in retirement, lying on a lumpy bed stuffed with a bit of cash and a few gold coins, while watching all our friends enjoying the fruits of their burgeoning Stocks and Shares ISAs.

One strategy

I don’t have different strategies for a stock market rally or a stock market crash anyway. I like to buy top FTSE 100 companies that generate lots of cash over the years, and pay me good dividends.

So I buy based on dividend yields, cover by earnings, and stock valuation measures. There’s nothing in my strategy about price charts, or which direction the stock market is moving.

FTSE where?

FTSE 100 heading for 8,000 points? I don’t care if it’s eight points, or eight million points. All that matters to me is the valuation of my shares.

And if there’s a stock market rally coming, I want to buy as many as I can, cheaply, before it gets here.

Alan Oscroft has positions in Lloyds Banking Group Plc. The Motley Fool UK has recommended Barclays Plc and Lloyds Banking Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »