We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

I’ve been loading up on cheap shares while I can

Zaven Boyrazian explains why stock market volatility today could be a perfect opportunity to snap up cheap shares for his portfolio.

Young mixed-race woman jumping for joy in a park with confetti falling around her

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Volatility continues to persist in the financial markets. It’s hardly been a pleasant experience. But, it’s allowed me to capitalise on cheap shares of what I believe are fantastic companies trading at bargain prices.

With the near-term economic outlook still filled with uncertainty, there’s a chance that discounted stocks today could drop even further. But as a long-term investor, this may ultimately be irrelevant. After all, economic wobbles are only temporary. And companies that survive them intact often find their competitors in a weakened state – the perfect conditions for stealing market share.

XXX

Identifying bargains

One of the most popular and easiest ways to judge valuation is the price-to-earnings (P/E) ratio. Calculating the price relative to earnings and comparing it to industry peers quickly gives a rough indication of whether a stock is trading cheaply.

However, using this metric without context can be problematic and misleading. The P/E ratio can fall to alluring levels if the share price drops and the market capitalisation of a business tumbles. Therefore, it’s important to investigate what’s driving the metric.

For example, suppose a stock drops off a cliff because its products have been made obsolete by a competitor? In that case, the P/E ratio will suggest a buying opportunity has emerged even though the business is possibly doomed. And suppose a firm’s earnings have skyrocketed because of a one-time source of income? In that case, it could also look cheap when the reality might be completely different.

With that in mind, investors must remain vigilant when using valuation ratios. And they must carefully scrutinise each potential ‘bargain’ stumbled upon. Personally, in 2023, I’m on the lookout for shares that have been sold off due to short-term pessimism despite the long-term picture remaining uncompromised.

Investing with volatility

It’s virtually impossible to predict what’s going to happen in the coming weeks or even months. That’s because, in the near term, stock prices are driven by mood and momentum – something that can change at a moment’s notice. As such, investing during volatile periods can be a bit of a rollercoaster.

As previously mentioned, even if an investor were to successfully find and buy the best cheap shares available today, the valuation could continue to drop tomorrow. That’s why I’ve been deploying a pound-cost-averaging buying strategy.

I’ve been accumulating some capital over the last few months in an interest-bearing savings account. And I’m now in the process of drip-feeding it into the companies that I believe have the most promising long-term potential at a fair price. By not throwing all my money in one giant lump sum, I continue to have cash available. So I can top up on stocks at even better prices if the valuation continues to fall for unjustified reasons.

However, there’s always the risk of potentially being wrong. After all, there are countless factors influencing a business. And even if the threats today are negligible, that might change in the future before the stock has a chance to reflect the true value of the underlying business.

Diversification helps mitigate the impact of mistakes. And ensuring a portfolio contains a wide range of top-notch companies from different industries is generally a sound tactical decision. That’s especially so during periods of volatility.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »