We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Are things about to get even uglier with the TUI share price?

TUI shares have been steadily declining for years. Are things about to get even worse, or is now a buying opportunity? Gordon Best takes a look.

| More on:
Frustrated young white male looking disconsolate while sat on his sofa holding a beer

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The TUI (LSE:TUI) share price has had a really rough few years. The pandemic led so many companies in the travel sector into difficulty, as customers were forced to stay at home, and revenues were cut significantly. Many companies in the sector have seen their share price start to rebound, but the TUI share price is still falling, so what’s going on?

A difficult few years

TUI shares have been one of the worst performers on the FTSE 250 since the pandemic. With the company primarily focussed on leisure hotels and resorts, there was an incredible amount of uncertainty surrounding the future of the sector. Nobody knew if the world would ever be the same again, and companies were forced to take extreme measures to survive. In the case of TUI, this led to adding a huge amount of debt to the company’s balance sheet.

XXX

With £1.5bn of debt, compared to the overall market cap of the company at £2.1bn, there isn’t much room for manoeuvre. In the last year alone, in order to raise money, the number of TUI shares increased by 184%, meaning that existing shareholders have seen the value of their ownership drop significantly, in addition to the losses seen in the share price.

This is the distinction between TUI and the other companies in the sector that have suffered less with respect to share price. TUI placed a heavy burden on shareholders to help the company through the worst of the pandemic, whereas other companies had the cash reserves to tolerate a temporary downturn.

Why might investors be interested?

It’s not all bad news. As much as the debt of the company and share dilution has likely spooked investors, there are some good signs for the future. Compared to the travel sector, TUI shares have a price-to-earnings (P/E) ratio of 12.1 times, much lower than the average of 27 times. Furthermore, a discounted cash flow calculation puts fair value of TUI shares at £11.31, considerably above the current price of £4.14. So as much as things look shaky for the business at the moment, there could be a tremendous opportunity for investors willing to play the long game.

With the worst of the pandemic now hopefully behind us, the issue becomes how the company will tackle its enormous debt burden. Travel is clearly back on the menu again, and with annual growth estimates for earnings at 32%, there’s a good chance TUI can claw back a commanding position in the sector. The question will be whether competition will move faster, with a sector average of 34% per year.

With such a heavy debt burden, TUI may struggle to compete, since interest payments become a large part of the company’s operations. However, with a return on equity of 34%, TUI is highly efficient with shareholder investment, above the sector average of 8%. If TUI can innovate and run a slick operation for the next few years, it has a good chance of making the debt less of an issue, bringing back investor enthusiasm.

Am I buying?

As much as the TUI share price may be an opportunity, I don’t want to be involved with a company holding onto such a large debt relative to its size. I’ll be staying well clear of TUI shares for now.

Gordon Best has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »