We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

7.4% yield! Now the Aviva share price is climbing too, should I buy it?

If the Aviva share prices takes off I could get a fabulous total return once dividends are included. I’m finding it hard to resist.

| More on:
Aviva logo on glass meeting room door

Image source: Aviva plc

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

After going nowhere for ages, the Aviva (LSE:AV) share price is finally showing signs of life. Nothing spectacular, it hasn’t suddenly turned into Nvidia, but then nobody should expect a FTSE 100 insurer to shoot the lights out. That’s not why investors buy them.

Aviva’s shares are up 10.78% in the last three months, which isn’t going to make anybody a millionaire on its own. Yet I think this is a sign of a brighter outlook for 2024 and beyond.

XXX

The pandemic was tough on Aviva, which scrapped its final dividend in April 2020 following a request from regulators as capital markets went haywire. Its shares tanked (it was hardly alone in that) and 2022 was another toughie, as interest rates soared and stock markets struggled.

Brighter days

I’m currently loading up my self-invested personal pension (SIPP). I reckon markets will get their mojo back as expectations of the first rate cut grow. Once savings rates and bond yields fall, the income paid by blue-chip dividend stocks will look even more attractive than it does today. 

Currently, Aviva yields 7.37%. Markets expect that to hit 7.87% in the current financial year, and climb again to 8.37% in 2024. No dividend is guaranteed, of course, and the 2023 payout is only covered 1.1 times by earnings.

However, on 16 November CEO Amanda Blanc declared herself “extremely confident that Aviva will continue to deliver more for shareholders”. In practice, that means a total dividend of 33.4p for 2023, up 7.7% from last year’s 31p, at a total cost of £915m. Shareholder payouts are set for “low-to-mid single-digit growth” thereafter.

Nothing is ever 100% certain but I find that forecast comforting. Even modest share price growth on top of that should deliver an excellent total return. 

I already have exposure

Like every company, Aviva is at the mercy of events. Climate change is a concern, with the company spending more on claims following storms Babet and Ciarán. Falling interest rates could hit annuity sales, although they might also boost equity release sales. The NHS’s seemingly intractable problems have done wonders for sales of private medical insurance.

Buying Aviva shares won’t make me rich overnight, but that’s not my strategy when investing. I like to buy solid companies with steadily rising revenues and a loyal customer base, so my returns compound over time.

I much prefer to buy shares when they’re cheap. And despite its recent recovery, the Aviva share price is still 5.8% lower than a year ago. It trades at a modest valuation of 14.6 times earnings.

I can see plenty of scope for a share price recovery but one thing is holding me back. I’ve already pumped a lot of money into rival FTSE 100 insurer Legal & General Group, which is way cheaper, trading at 5.9 times earnings and yielding more at 8.44%.

I’m wary of getting overexposed to the financials sector, as I also hold wealth manager M&G, and that’s the only thing holding me back from buying Aviva shares today. I might still have a nibble though, as they look too tempting.

Harvey Jones has positions in Legal & General Group Plc and M&g Plc. The Motley Fool UK has recommended M&g Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »