We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

I’d buy FTSE 100 shares in December before the next stock market rally!

Christopher Ruane explains why he would happily snap up cheap FTSE 100 shares between now and the end of the year, rather than waiting.

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With the final month of the year just days away, it could be a good moment to look to 2024 – and beyond. For now, I think a number of FTSE 100 shares offer deep value. But that might not continue to be the case: they could move upwards in price.

Rather than trying to time the market by guessing when that might happen, I would be happy to spend spare cash next month scooping up some FTSE 100 shares I think look like bargains from a long-term investing perspective.

XXX

Here is why.

Going for proven businesses

Some investors like to invest in small businesses they hope might be the next Amazon or Tesla.

When that approach works well, it can be massively lucrative. But for every Amazon or Tesla, there are lots of small, promising companies that end up going down the drain. Often there is nothing left for shareholders.

That is why a lot (though not all) of my portfolio is invested in FTSE 100 shares.

Some FTSE 100 companies, like loss-making Ocado, have business models I consider as essentially unproven when it comes to turning a profit year after year. But the majority have businesses that have proven over the long term they are able to make a profit.

Going for great quality

Still, not all FTSE 100 shares are created equal. After all, proof of past business success does not guarantee there will be more in future.

On top of that, even a great business is only worth so much. Overpaying for shares in a business, no matter how brilliant its prospects, can mean an investor actually ends up losing money even if the company churns out huge profits.

Right now, a range of FSTE 100 shares trade on cheap-seeming valuations. Shares from Lloyds to Legal & General have price-to-earnings (P/E) ratios in single digits.

On its own, though, a low  a low P/E ratio does not necessarily mean a share is cheap. Earnings might be set to fall, for example, or high debt could mean earnings do not necessarily translate into free cash flows.

So the question I ask when looking at cheap-seeming FTSE 100 shares is whether they offer me what seems like great value.

In other words, can I buy a slice of what I think is a great business for markedly less than I expect it to be worth down the line?

Buy or wait?

Still, some FTSE 100 shares have already looked cheap for a while – yet their price has continued to fall.

So, would it make sense for me to buy now?

With shares like Legal & General yielding over 8%, I am getting paid handsomely to own the shares instead of not owning them.

I also think trying to time the market is a fool’s errand. Rather than trying to guess whether a particular share will fall in price in future (which nobody knows for sure) or benefit from a stock market rally, I prefer to ask whether the current price offers me good value compared to what I see as its worth. If it does, I am happy to buy!

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. C Ruane has positions in Legal & General Group Plc. The Motley Fool UK has recommended Amazon, Lloyds Banking Group Plc, Ocado Group Plc, and Tesla. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »