We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Unilever shares are flying! Time to buy at a 21% ‘discount’?

Unilever shares have been racing higher this week after a one-two punch of news from the company. Here’s whether I think it’s time to consider buying.

| More on:
Lady taking a bottle of Hellmann's Real Mayonnaise from a supermarket shelf

Image source: Unilever plc

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Unilever (LSE: ULVR) shares jumped 5% on Thursday making it one of the biggest FTSE 100 risers of the day. It capped off a great week for the company following first-quarter earnings. 

The rise followed remarks from the CEO about its ESG policies. He plans to reduce the focus on certain targets to provide better shareholder value. “I like realism,” he said.

XXX

Removing such restrictions will likely improve financials going forward. The markets seemed to agree with a 4.74% rise on the day.

I don’t own Unilever shares, so I’m looking at this as a chance to buy in. But I have to ask: is this a chance to buy in at the ground floor? Or is this simply white noise in the grander scheme of things?

I must say I’m pretty happy I haven’t owned Unilever shares of late. The stock has struggled since the pandemic. The current share price of £41.05 is 21% off its pre-Covid high of £51.96. 

Hold a candle

But I can’t ignore that Unilever has been one of the better UK shares this century. If I’d invested in 2006 then I’d be looking at a 514% total return. Per year, that’s a 10.6% return. Not many FTSE 100 stocks can hold a candle to that. 

A decent dividend supports it going forward. The current yield of 3.84% sizes up well with the rest of the FTSE 100 – an index known for generous passive income stocks – and it’s not in the firing line to get slashed either. 

I admire its products too. Is Hellmann’s Mayonnaise set to fall out of favour any time soon? Persil? Dove? Vaseline? I don’t think so. These are well-loved names and its to the credit of Unilever that it has built such a popular portfolio.

In terms of the latest news, I must say I’m encouraged by first-quarter results being positive. High inflation and the cost-of-living crisis are about as bad as it gets for the business it’s in, but these results bode well for the company and perhaps for the recovery as a whole. 

Not a seismic shift

In terms of the ESG news, this is a thornier one. The prospect of companies like Unilever being more conscious of its impact on the world sounds good, but any restrictions come at a cost. 

The silver lining might be that these ESG targets aren’t being binned, just made more realistic. Its target for reducing its ‘virgin plastic’ footprint by 50% by 2025 has shifted to 30% by 2026. The target for sustainably sourced crops has gone from 100% by 2030 to 95% by 2030. 

Do those sound like seismic shifts? Not to me. They sound more like tweaks that could instead be looked at as a company being pragmatic in what it can achieve. I’d say that’s a very good thing. 

With the firm trading at 19 times earnings – high for a Footsie firm – I don’t see this as an obvious add to my portfolio. But recent news seems positive and I’ll be keeping an eye on future developments.

John Fieldsend has no position in any of the shares mentioned. The Motley Fool UK has recommended Unilever Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »