We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

At 69p, is the Vodafone share price the biggest bargain on the FTSE 100?

On paper, the Vodafone share price looks like an attractive investment opportunity. But is that really the case? This Fool explores.

| More on:
Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London

Image source: Vodafone Group plc

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I’ve been searching the FTSE 100 for my next buy and the Vodafone (LSE: VOD) share price has caught my attention.

Right now, the stock looks incredibly cheap at just 69p. At that price, could it be the biggest bargain on the Footsie?

XXX

A poor performance

I first want to look at what has got the stock to its current price. Let’s start by going back five years.

Back then, a share in the telecommunications stalwart would have set investors back 139p. That means Vodafone stock has lost 50.9% of its value during that time.

In the last 12 months, its share price has followed a similar trajectory. A year ago, a share cost just shy of 93p. That’s 26.7% more than it costs today.

That makes grim reading for Vodafone shareholders. It has posted a relatively better performance in 2024, essentially flatlining. However, it’s not great when you consider that the Footsie has climbed 8.6% and many UK-listed companies have excelled.

Where next?

But as an investor, I’m not one to dwell on the past. It can help me make more informed decisions. But I’m more conscious about how a stock can perform in the years to come. Therefore, Vodafone’s slashed share price may actually be an opportunity for me to snap up a bargain.

But do I think this is the case? In all honesty, no.

I can see why some investors view Vodafone as an attractive investment for under 70p. The business has started its turnaround under CEO Margherita Della Valle and she’s emphasised streamlining the firm’s operations. As part of this, Vodafone offloaded its Spanish business for €5bn.

It has also agreed terms to dispose of its Italian ops for €8bn. With the money it generates, the business plans to reduce its debt.

I’m steering clear

But even so, I see too many issues with Vodafone.

While it has plans to reduce its debt, the pile is still massive. As of September 2023, it stood at €36.2bn. With the UK base rate at 5.25%, this will only make it more difficult to reduce.

What’s more, while it currently offers a whopping 11.2% dividend yield, all is not as it seems on the surface. That’s because its dividend will be cut in half in 2025.

In all fairness, I think that’s a smart move. For years market spectators have been questioning how sustainable Vodafone’s yield is. Now with plans to reduce it, this will free up €1bn a year for the business going forward.

That means its new yield works out at around 5.6%. That’s still above the average Footsie payout (3.9%). But for me, Vodafone loses its appeal without its index-leading yield.

Better options out there

As such, I’ll be avoiding adding any of its shares to my portfolio. On paper, they may seem like a bargain. But I think there are better options for investors out there to consider.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has recommended Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »