We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

After gaining 45% in 12 months, is the Amazon share price now overvalued?

Our author thinks the Amazon share price might be too high. While the long-term future of the business looks bright, he’s being cautious of the valuation.

| More on:
Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I’m looking at the Amazon (NASDAQ:AMZN) share price, and I firmly believe that the business is very well-structured for long-term investment gains. However, there are times when it’s wise for me to buy more and times when it’s best I show restraint.

Right now, with its price-to-sales ratio around 3.3, I’m wondering whether the value opportunity that I capitalised on in 2023 is over.

XXX

Amazon’s relentless innovation

Most prominently, management has positioned the company to be one of the leaders in artificial intelligence (AI). It is managing this through a three-layered approach, including AI infrastructure, tools to build AI, and applications that leverage AI.

Also, the company is planning a foray into healthcare with disruptive projects like Amazon Pharmacy and Amazon Care. I think this could be a very high growth opportunity for the firm.

I’m also excited about how its logistics network will develop as AI and robotics evolve. It’s likely that drones will become more commonplace for deliveries, and robots could even be delivering packages to the doorstep. These implementations are likely to drive higher profit margins as the company relies less on human labour.

The value investor’s mindset

Despite my optimism about Amazon’s future, I still need to retain the right investment strategy to succeed with its shares.

I believe the best time to buy into a company is when others have been selling aggressively for quite some time, but the company’s long-term prospects still look good. This can happen for a variety of reasons, but in the case of Amazon, recently, a big price drop occurred because it reported a loss due to an investment in Rivian that has been losing value.

Now, the shares are nearing all-time highs again, up around 125% from the 2022 low. That means the big value opportunity is likely now over. This is further evidenced by the fact that the price-to-sales ratio was around 1.7 in 2022. Today, it’s 3.3, which is roughly equal to its 10-year median.

I still own the shares

While I think the major value play here is now over, I’m certain that the business’s future is still bright. That’s why I’m not selling my shares, I’m just unlikely to buy more at this stage.

In my opinion, there is quite likely to be a moderate correction in the share price soon. However, this likely won’t last very long. Certainly, over the next 10 years, I expect the investment to beat most major indexes like the S&P 500.

I just have to remember that because it’s so richly valued, any losses or slowdowns in business growth can bring serious periods of price volatility. And with Amazon’s core markets in Western economies largely saturated, it is more heavily dependent on international expansion for its gains now. This could be problematic if foreign economies are less responsive to management’s propositions than expected.

I like other investments more

I think there are stronger additions I can make to my portfolio right now, like buying more Alphabet shares. That’s another big tech investment involved in AI that I think offers both high future growth prospects and good value for money.

I consider Amazon to be a wonderful business, but I can’t justify increasing my position at its current valuation.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Oliver Rodzianko has positions in Alphabet and Amazon. The Motley Fool UK has recommended Alphabet and Amazon. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »