We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

What could July have in store for the FTSE 100?

The general election could have an impact on the FTSE 100 this month. But this Fool is looking past that and buying cheap shares.

| More on:
Young Asian man drinking coffee at home and looking at his phone

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 got off to a flying start in the first half of the year. During that time, it rose 5.7%.

UK shares haven’t been the most popular with investors in recent years. But with the Footsie surging, the tide seems to be turning. That said, let’s not get ahead of ourselves. There’s the potential we could be in store for a shaky month.

XXX

The election

That’s largely due to the general election on 4 July. There’s a plenty of data out there suggesting what the FTSE 100 could do depending on which political party comes into power. For example, one snippet I saw the other day from global investment powerhouse Schroders stated that general election campaigns that look likely to have a clear-cut winner tend to lead to the Footsie rising.

The Labour Party is ahead in major political polls. That means we could see the Footsie rally this month following the election.

But of course, while polls give us a good indication of what the outcome is likely to be, there’s always the possibility of a surprise. That’s why I’m expecting some volatility.

I’m still buying

But guessing what the stock market will do in the short term isn’t a smart move. I don’t invest for a quick payday.

Instead, I’m looking for undervalued shares and I see plenty in the UK market. Take Burberry (LSE: BRBY) as an example.

There’s no hiding it, the British icon has posted a terrible performance in the last 12 months. It’s down 58.6% in that time. This year alone the stock has lost 37.3% of its value.

But with that, I’m now tempted to snap up some shares. They look cheap, trading on 11.9 times earnings. Burberry’s long-term historical average is 23. This signals to me there could be serious value to be had.

That said, its share price is down for a reason. Sales have taken a hit. Its pre-tax profit fell by 40% in 2023 from £634m to £383m. Consumer spending in markets such as the US has slowed down due to higher inflation and interest rates. Sales fell 14% in the second half of 2023.

Perhaps more worryingly, sales fell 17% year on year in Q4 in Asia Pacific, Burberry’s largest market. Looking ahead, the firm has said it expects to face further challenges in the coming months.

But as I said, I tend not to focus on the short-term outlook. And as we begin to see rate cuts later this year, I’d expect spending to pick up again. Burberry hasn’t been alone in its recent struggles. Many of its peers have also been hit as consumers tighten their belts. I’m optimistic we’ll begin to see this change in the months ahead.

Bouncing back

Burberry is a company that’s been operating since 1856. So, I believe that over the long run it can bounce back from this tough spell.

On top of that, with its share price taking a beating, the stock has an attractive 6.2% dividend yield, clearing the Footsie average of 3.6% by some margin.

That’s some juicy passive income for me to collect while I sit patiently and wait for its share price to start trending in the right direction. If I had the cash, I’d buy Burberry shares today.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has recommended Burberry Group Plc and Schroders Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »