We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Are Aviva shares a screaming buy right now?

Aviva’s shares look very undervalued to me, with business prospects strong, and the firm paying a high dividend to generate significant passive income.

| More on:
Person holding magnifying glass over important document, reading the small print

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Earnings and profits ultimately drive dividends and stock price, and these look good for Aviva’s (LSE: AV) shares, in my view.

In 2023, operating profit jumped 9% — to £1.467bn from £1.35bn in 2022.

XXX

The year saw a 13% rise in general insurance premiums and a record £6.9bn of net flows in its workplace pensions business. It also saw a 41% increase in the diversified insurer’s private health operations.  

A risk here is that inflation in its key markets picks up again, increasing the cost of living. This could deter new customer business and prompt existing clients to cancel their policies.

However, Aviva is now targeting an operating profit of £2bn by the end of 2026.

The firm also upgraded its cash remittance target to over £5.8bn from this year to end-2026. This underpins its intention of raising annual dividends by mid-single-digits. Indeed, it increased last year’s dividend by 8% — to 33.4p a share.

It also announced a new £300m share buyback programme, which tend to be supportive of share price rises.

It still looks undervalued

Despite all this, Aviva shares still look very undervalued to me.

On the key price-to-earnings (P/E) measure of share valuation, they trade at just 12. The average of its peers is 18.6 – so it is very cheap on that basis.

The same can be said for the other main stock valuation metric I use – the price-to-book ratio (P/B). On this, Aviva trades at only 1.4 against a peer group average of 3.3.

So how cheap is it exactly, in cash terms? A discounted cash flow analysis shows it to be 43% undervalued at its present £4.71 share price.

Therefore, the fair value for the shares would be £8.26.

There is no guarantee they will reach that price. But it reiterates to me how highly undervalued they look.

Major passive income provider

On the current share price, the 2023 dividend of 33.4p gives a yield of around 7%.

£11,000 (the average UK savings amount) invested at this rate would make £770 in dividends in the first year.

If I withdrew that from my account and spent it, I would have an extra £7,700 after 10 years.

How to turbo-charge that passive income

If I did not spend those dividends, but bought more Aviva shares instead, I would make much more.

By doing this – known as ‘dividend compounding’ – I would have an extra £11,106 instead of £7,700 after 10 years.

After 30 years on the same average yield, I would have made an additional £78,281. My total investment pot in Aviva shares would be worth £89,281 by that point.

It would be paying me £6,250 every year in dividends, or £521 each month!

Dividend outlook

A share’s yield goes up and down, depending on changes in the dividend paid and in the stock price.

In Aviva’s case, as mentioned, it has said it intends to raise annual dividends by mid-single-digits to end-2026.

Consensus analysts’ forecasts are for payments of 35.8p, 38.4p, and 41.5p in 2024, 2025 and 2026, respectively. This would give yields on the current share price of 7.6%, 8.2% and 8.8%.

Its undervalued shares, strong growth prospects, and high yield, make Aviva a screaming buy to me now, which is why I am adding to my existing holding.

Simon Watkins has positions in Aviva Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »