We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

The Aviva share price is up 13% and yields 7%! Would I be silly not to buy?

The Aviva share price has been gaining ground. Add that to its dividend, and this Fool thinks it could be a shrewd buy for his portfolio.

| More on:
Aviva logo on glass meeting room door

Image source: Aviva plc

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Aviva (LSE: AV.) share price has put on a strong performance in 2024. Year to date, the stock’s up 13.1%. In the last 12 months, Aviva’s risen an impressive 24.5%. That’s without considering its chunky 7% dividend yield.

That means it’s performed better than the FTSE 100. Buying index trackers can offer a smart and simple way to build wealth. However, Aviva’s proof that picking individual stocks has its benefits too.

XXX

Bearing that in mind, would Aviva make a savvy addition to my portfolio today? The insurance stalwart has been on a watchlist for a while. As its share price gains momentum, is now my time to pounce?

As with any stock I buy, I ask if I could see myself holding its shares for the next decade or, preferably, longer. With Aviva, I think there’s certainly a case to be made.

Passive income

There are a handful of reasons I say that. Let’s start with the passive income opportunity. As I write, its shares yield a whopping 7%. That’s comfortably above the FTSE 100 average of 3.6%. In the index, there are just four companies that offer a higher payout.

While dividends are of course never guaranteed, I’m confident we could see Aviva’s payout rise in the years to come. Last year the business upped its total dividend by 8% to 33.4p per share. Its first-half results this year revealed that its interim dividend was being hiked by 7% to 11.9p.

Its forward yield for the upcoming year is 7.1%. By 2026, some predict it could reach as high as 8.4%.

Alongside that, management’s shown its willingness to keep rewarding shareholders. We most recently saw this with the £300m share buyback programme the firm set in motion.

Making good progress

Then there’s the business itself, which has made an impressive turnaround in the last couple of years. Aviva’s been critiqued in recent times for being an inflated business. But since taking over, CEO Amanda Blanc’s made good strides in streamlining Aviva.

Under her leadership, Aviva has offloaded struggling units and put more emphasis on profitable regions. In its half-year update, the firm announced that operating profit had jumped 14% to £875m. Speaking on the progress Aviva has made, Blanc said: “Our plan to deliver more for customers and shareholders is working really well.”

The threats

But while Aviva’s made good ground with its turnaround, I see a few risks. Firstly, its streamlining mission now means it’s more reliant on just a couple of core markets. Should they experience a downturn, this could see Aviva suffer.

What’s more, the insurance industry’s very competitive, with plenty of large players in the space. The rise of smaller, more nimble competition such as insurtechs could also prove to be a challenge for the firm.

I’d buy today

But I think Aviva could make a shrewd buy today. I like the direction the business is heading in under Blanc. I also love the meaty income on offer. I’d happily buy the stock today if I had the cash and hold it for years to come.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »