We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

What’s going on with the Sainsbury share price?

The Sainsbury share price is falling as the Qatar Investment Authority offloads 109m shares at a discount. But should investors be greedy or fearful?

| More on:
Low angle close up color image depicting a man holding a shopping basked filled with essential fresh groceries like bread and milk in the supermarket.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The J Sainsbury (LSE:SBRY) share price is down 4.5% on Friday (11 October). But this isn’t because of anything wrong with the underlying business. 

XXX

The reason is that its largest investor has made a significant sale at a discount to the stock’s previous level. So could this be an opportunity for investors looking to buy the stock?

Discount selling

Sainsbury’s largest shareholder is the Qatar Investment Authority (QIA). And the firm decided to dispose of 109m shares in the UK supermarket chain at a price of £2.80 each. 

That’s around 4% of the company’s outstanding share count. And the price implies a discount of roughly 3% to Thursday’s closing price.

News that a major shareholder is looking to sell generally doesn’t fill investors with confidence about a company. As a result, the shares have been falling. 

It’s not obvious to me that there’s anything wrong with the underlying business, though. So this might be the moment for anyone who has been waiting for an opportunity to buy.

Surprisingly good

Sainsbury operates in an intensely competitive industry – customers are largely driven by price and Aldi and Lidl are a significant threat. Plus Tesco has a much larger market share. And that’s not going to change any time soon.

Nonetheless, the business has been performing well. In the first six months of its financial year, retail sales grew almost 8% with grocery sales up 10%. 

This indicates that Sainsbury is defending its position well against the budget retailers. And while earnings per share fell slightly, the company maintained its dividend. 

Looking ahead, the firm expects to generate at least £500m in free cash flow this year. Based on the current £6.5bn market cap, that implies a 7.6% return – that looks pretty good to me.

Why is QIA selling?

Given all this, the obvious question is why the QIA share sale happened. I don’t know what the answer is, but a couple of things stand out to me. 

One is that the firm still has a significant stake in Sainsbury. It owned around 15% of the total company before the sale, so disposing of around 3% still leaves it with a substantial investment.

Another is that the purpose of the QIA is to diversify Qatar’s economy. As a result, the sale might just be to help reduce portfolio risk by investing elsewhere. 

It’s not obvious to me that the sale – or the market’s reaction to it – is anything that ought to cause investors to rethink their view on Sainsbury. But there’s an important lesson here.

Investing in shares

It’s important that investors have their own ideas about the stocks they choose to buy. And that means having a clear view of why they’re optimistic about the underlying business.

Whether it’s Warren Buffett or the QIA, copying someone else is a bad idea. They might sell at any time for reasons that are entirely their own – and they’re entirely justified in doing so.

Sainsbury’s doesn’t jump out at me as a business I want to own. But if I were someone who had a more positive view on the company, I’d see the falling share price as an opportunity and would consider it.

Stephen Wright has no position in any of the shares mentioned. The Motley Fool UK has recommended J Sainsbury Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »