We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Looking for stock market bargains? 2 FTSE 100 shares to consider buying today

Ben McPoland highlights a pair of FTSE shares that appear undervalued to him when seen from a Foolish long-term perspective.

| More on:
Black woman using smartphone at home, watching stock charts.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Stock markets may be flying higher, but there are still FTSE shares that look undervalued to me. Here are two from the blue-chip index that might be worth considering.

Smith & Nephew

First up is Smith & Nephew (LSE:SN.). This is a global medical technology company specialising in artificial hips and knees, surgical instruments, and wound care products that promote healing.

XXX

The FTSE 100 stock’s had a rough time, falling around 38% over the past five years.

The pandemic’s largely to blame, as many surgeries, including joint replacements, were postponed or canceled. Plus, rising raw material costs due to inflation have squeezed profit margins. So another pandemic or a return of high inflation are key risks here.

However, the medical equipment maker looks to be getting back on track. In the first half, revenue rose 4.3% year on year to $2.83bn, while profit jumped 12.8% to $471m (analysts were expecting $462m).

That 16.7% trading profit margin was up from 15.3% last year, and management’s targeting 20%+ in 2025. So there’s significant margin expansion here.

Longer term, Smith & Nephew looks well-placed to benefit from a rapidly ageing global population. As more people grow older, demand for hip and knee replacements should drive steady revenue growth.

Finally, the stock looks cheap at 13.4 times forecast earnings for 2025. And there’s a 2.6% dividend yield too.

JD Sports

Next up is JD Sports Fashion (LSE: JD), whose shares have fallen 21% since just before Christmas.

This is due to the tough economic backdrop, where cash-strapped consumers have been buying less of the branded sportswear JD normally sells by the boatload.

The main risk here is a further deterioration in consumer spending. Ongoing struggles at Nike, which accounts for around 45% of JD’s sales, also aren’t helping.

However, I reckon there’s still a lot to like about the firm in the long run. First off, it has over 4,000 stores worldwide and a strong online presence. It has close partnerships with Nike and Adidas, which often enable it to feature exclusive product lines that aren’t available at smaller rival retailers.

The company’s multi-brand strategy also allows it to capture growth from newer labels like Hoka and On (the latter brand’s hot right now, at least if my local gym’s anything to go by).

In the group’s first half, covering the 26 weeks to 3 August, we saw the benefits of JD’s diverse offer. Group revenue was up 5.2% year on year to £5bn (6.8% in constant currency). And adjusted pre-tax profit came in at £406m, handily beating analysts’ expectations for £384m.

CEO Régis Schultz commented: “Our multi-brand model and the agility that we have around moving across different brands is the recipe of our success.”

The company’s well-positioned to continue growing share in the US, the world’s largest sportswear market. It recently acquired Hibbett Sports, adding another 1,000+ stores to its portfolio.

At 136p, the stock’s trading at just 10 times earnings. That’s incredibly cheap for a firm with a strong brand and solid long-term growth prospects.

Looking ahead, falling interest rates should boost both consumer spending and investor sentiment for the stock. I reckon it’s a bargain hiding in plain sight and I plan to invest.

Ben McPoland has no position in any of the shares mentioned. The Motley Fool UK has recommended Nike, On Holding, and Smith & Nephew Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »