We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Where will the ITV share price go in 2025? Here’s what the experts say

The ITV share price has been heading up and down as the TV producer and broadcaster has been making the news headlines again.

| More on:
Young Caucasian woman with pink her studying from her laptop screen

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The ITV (LSE: ITV) share price spiked upwards on 25 November, as talk circulated of a possible takeover bid.

The rumours put private equity firm CVC Capital Partners as a top potential bidder. A major European broadcaster, thought to be France’s Groupe TF1 is also on the list of suspects. As are All3Media, owned by RedBird Capital, and KKR-backed Mediawan.

XXX

Is there anyone not lining up a buyout?

Undervalued shares

None of the possible approaches seems to have gone far as yet. But if competing offers come out in the new few months they could drive the share price up.

The effect of the rumours does have to be taken in context, mind. The price rise only puts ITV shares back where they were before a 7 November Q3 update.

We saw a 20% drop in ITV Studios’ revenue, hit by the US writers and actors strike. The board still says the company is on track to achieve record FY profits. Digital advertising revenue rose 15%.

What does the City think?

Forecasts won’t mean anything if ITV is bought out. But as they stand, they paint an optimistic picture. Analysts are generally bullish about the stock, with a fairly healthy ‘buy’ rating on it.

Earnings are forecast to stay about the same up to 2026, with the dividend rising only modestly between 2023 and 2026.

But even based on that fairly static outlook, we’d see ITV shares on price-to-earnings (P/E) multiples of between 8.5 and 10 in the next few years. The expected dividends suggest yields of 6.8% to 7% on the current share price.

Those potential bidders are not the only ones who see the stock as good value. ITV has itself been on a share buyback spree for much of the year.

The next 12 months

Analysts have an average share price target of 88p for the next 12 months, up 20% from today. And the most bullish sees a potential gain of 55%.

I’m only interested in ITV for its long-term value. But with so much attention on the company now, the next few months could prove crucial. And that could depend on where the board’s 2025 outlook goes at the end of the current year.

We have to wait until 6 March for FY results, but Q3 gave us a few clues.

ITV outlook

So far the board expects “ITV Studios to deliver record adjusted EBITA, at a margin within our 13 to 15% target range“. That’s even with a mid-single-digit revenue decline due to the strikes, which should still mean “total organic revenue growth of 5% on average per annum from 2021 to 2026“.

Over at the Media & Entertainment arm, the crystal ball shows total advertising revenue up 2.5%, with ITV “on track to deliver at least £750 million of digital revenues in 2026“.

Should investors consider buying ITV now? If I do, I’ll base it on long-term value and not on hopes of a short-term takeover profit.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »