We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

After an 18% jump on its 2024 results, is it too late for me to consider buying this FTSE 100 hidden gem?

This FTSE 100 technology firm unveiled very strong 2024 results recently and a big share buyback, but is it too late for me to buy it now?

| More on:
Person holding magnifying glass over important document, reading the small print

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

FTSE 100 technology firm Sage Group (LSE: SGE) has never been top of my investment list until very recently. The technology stocks I had were all in the S&P 500 until I sold them when I turned 50 a while back. This was so I could mainly focus on UK high-yield shares that will generate me a high dividend income.

That said, my stock screener started flashing green on 20 November with Sage Group’s name. This was because its price was flying, following the release of its 2024 results. When the day’s trading had concluded, the stock had risen 18% to close at £12.70 – blimey.

XXX

After such a rise, I thought I’d see if it’s worth me picking it up at the current price.

Is there any value left in the shares?

I only buy stocks that are undervalued on at least one of the key measures I have relied on over the years.

These separate a share’s price from its value. They are not the same thing, and the distinction is vital in making consistently high investment profits over time.

On the price-to-sales ratio (P/S), Sage Group presently trades at 5.6. This is cheap compared to the average P/S of 9.2 for its competitor group. This comprises SAP at 7.9, Salesforce at 8.7, Oracle at 9.5, and Intuit at 10.8.

It is also cheap on the price-to-book ratio at 11.9 against its competitors’ 17.3 average.

And the same applies to its price-to-earnings ratio of 40.4 against an average 64.9 for its competitors. So, there is a lot of value left in Sage Group shares, which means it’s not too late for me to buy them should I wish.

What was in the 2024 results?

The cloud-based financial tools provider with a focus on international small-and-medium-sized (SME) businesses saw year-on-year profits soar 21% to £529m.

Annual revenues jumped an underlying 9% to £2.3bn. Crucially to me, 97% of its total revenue is recurring, including through rolling software subscriptions.

These numbers underpin a very strong balance sheet, with £1.1bn in cash and liquidity against £738m of net debt. They have also enabled the firm to announce a £400m share buyback, which tends to support stock price gains.

A risk here is the high level of competition in this sector that might squeeze its profit margins. Another is a recession in its key North American and European markets that would hit its core SME clientele.

That said, consensus analysts’ estimates are that Sage Group’s earnings will grow 11.9% a year to end-2026. Return on equity is forecast to be 44.4% by that time.

So will I buy the stock?

I am at the later stage of my investment cycle, focused on shares that provide me with high dividend income.

Currently, Sage Group yields just 1.6%, so this is way off my minimum 7%+ requirement.

That said, if I were even 10 years younger I would snap this tock up right now. It is a rare technology powerhouse in the FTSE 100 and looks set for tremendous earnings growth I think.

It is this growth that ultimately powers a firm’s share price (and dividend) higher. And I think that is exactly what will happen here.

Simon Watkins has no position in any of the shares mentioned. The Motley Fool UK has recommended Sage Group Plc and Salesforce. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »