We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

£5,000 invested in Amazon shares in 2023 would have made this much by now

Amazon shares collapsed almost 50% in 2022, but since then, the online retailer and cloud computing giant’s been on a rampage!

| More on:
Amazon Go's first store

Image source: Amazon

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Following the 2022 stock market correction, Amazon (NASDAQ:AMZN) shares reached their lowest point just as 2023 kicked off. Yet it hasn’t taken the e-commerce and cloud computing powerhouse to bounce back. Today, the shares are trading near an all-time high with a market-cap exceeding $2trn.

So how much money have investors made over the last two years?

XXX

Investors have almost tripled their money

On the last day of 2022, Amazon shares closed at a price of $84. Considering 12 months prior, the stock was priced closer to $166, 2022 was a brutal year for shareholders, with half of the firm’s valuation being wiped out. But as economic conditions improved, online shopping increased, and the AI-fuelled cloud spending frenzy, this business returned to ample growth. And today, the stock’s now trading near its 52-week high of $230 per share.

That’s a 174% return in just two years! In terms of money, a £5,000 initial investment would now be worth £13,700. By comparison, the S&P 500‘s only up 62% over the same period, including dividends. This too is a pretty extraordinary performance. But compared to Amazon, it demonstrates the market-beating capabilities of a successful stock-picking strategy.

So the question now becomes are Amazon shares worth considering today?

The bull case

Amazon’s become a master in efficiency. And with its aggressive investments into AI and robotics, its fulfilment centres are becoming increasingly automated, resulting in an ever-increasing capacity to process next-day or even same-day deliveries.

Meanwhile, on the cloud-computing side of the business, Amazon’s also unleashing AI on its customers. Compared to its leading rivals like Microsoft Azure, AWS offers a broader range of integration options for AI models. That includes features such as serverless execution, facial analysis, object detection, text sentiment analysis, and even an AI sandbox for building, training, and deploying machine-learning models.

With that in mind, it isn’t surprising that Amazon’s beaten analyst earnings expectations every quarter since 2023 began. And it’s a trend that doesn’t seem to be slowing.

The bear case

As impressive as this company is, it still has its weak spots. Competition in e-commerce and AI are ramping up aggressively. Platforms like Shopify are making it far easier for businesses to create their own online storefronts. And thanks to its partnership with Flexport, even someone selling products out of their garage has access to two-day shipping logistics infrastructure.

Beyond competition, Amazon’s increasingly getting the attention and scrutiny of regulators worldwide. In fact, just last year, the company was sued by the Federal Trade Commission over allegations of behaving as an unlawful monopoly. And earlier this month, a new lawsuit emerged over alleged delivery discrimination to poorer regions of Washington DC.

The bottom line

Given the strength of leadership and long-term demand for e-commerce and cloud computing, I’m optimistic that Amazon has the potential to continue being a long-term winner, so is worthy of further research. It’s an opinion shared by many and explains why the stock trades at a premium valuation.

However, even if Amazon continues to succeed, its risks cannot be ignored. Neither can its share price volatility. As 2022 demonstrated, even one of the largest businesses in the world can still see its share price chopped in half.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Zaven Boyrazian has positions in Shopify. The Motley Fool UK has recommended Amazon, Microsoft, and Shopify. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »