We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Cheaper by a third, is Apple stock now a bargain?

Apple stock has fallen steeply of late. This writer would happily invest in the iPhone maker at the right price. So, is he tempted to buy now?

| More on:
Smiling white woman holding iPhone with Airpods in ear

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Since the last week of December, the value of Apple (NASDAQ: AAPL) has slumped. In fact, during that period, the Apple stock price has dropped by a third.

Still, the tech giant’s shares are slightly higher than they were a year ago – and 157% up over the past five years.

XXX

Is the recent fall a good opportunity to add the shares back into my portfolio? Or might they still be overvalued, given the strong five-year performance?

Looking to the long term

I mentioned above that I am looking for a chance to add Apple stock back to my portfolio if I can do so at the right price.

I have owned shares in the tech giant before and continue to think it is an outstanding company.

It operates in a market that is huge and likely to get even bigger over time. By developing a limited portfolio of premium-priced products, Apple has been able to achieve high profit margins. A unique brand and proprietary technology combined with an ecosystem of services has helped build customer loyalty.

The recent fall reflects what I see as real risks. Tariffs could eat into Apple’s juicy profit margins, while lower-cost Chinese competitors may be able to take some of its market share as the economy falters.

I see these as relatively short- or medium-term challenges, though. As a long-term investor, I continue to see Apple as an excellent business with strong competitive advantages.

Great business, not yet an attractive price

I may be wrong about that. Whenever buying a share, I aim to pay a price that I think offers me some margin of safety in case I have underestimated the risks involved.

When it comes to Apple stock right now, it is still not yet at an attractive enough price for me to be comfortable buying.

That is not because I think it may have further to fall based on recent stock market nervousness. That does not bother me, if I am confident enough in the long-term investment case.

Rather, my concern is about the price compared to what I think the business is worth.

At the moment, Apple trades on a price-to-earnings (P/E) ratio of 27. Yes, there is a dividend as well, but as the yield is 0.6%, that has little bearing on my calculation of value.

A P/E ratio of 27 strikes me as high even for a company of Apple’s quality. I do not feel it offers me sufficient margin of safety for the risks the business faces.

Apple’s net income has fallen for the past two years in a row. The latest risks emerging from US trade policy could mean another drop this year and perhaps beyond.

While profits remain huge and margins attractive, this is not a fast-growing company that I think merits a large growth premium. It is a successful but mature business that has its work cut out just to maintain earnings at their current level in a fast-changing environment.

If the price is right, I will buy Apple stock again in a heartbeat. For now,though, I still see it as overpriced.

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has recommended Apple. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »