We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Up 40% in a year and still yielding 7.5% with a P/E of 8.5! Could this be the best share for me to buy today?

Harvey Jones is impressed by results at British American Tobacco. He thinks it might be the best share to consider buying, but one thing is stopping him.

| More on:
Shot of an young mixed-race woman using her cellphone while out cycling through the city

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Is British American Tobacco (LSE: BATS) the best share to buy right now? There are some pretty strong arguments in its favour.

Admittedly, it’s hard to say anything is ‘the best’ as different investors have different criteria for the stocks they buy. But shares in the FTSE 100 cigarette maker have climbed 40% in the past 12 months, against a 5% rise for the index as a whole.

XXX

And the trailing yield is still a whopping 7.5%, more than double the FTSE 100 average of around 3.6%. It’s quite a combo.

FTSE 100 cash machine with global reach

Tobacco is an awkward industry though. It’s in long-term decline in developed markets, highly regulated and the product kills people. 

Yet for better or worse, British American Tobacco is still a cash machine.

Last year, it sold more than half a billion cigarette ‘sticks’, plus another 13bn other tobacco products. That’s despite endless clampdowns in the West and came as demand in parts of Asia, Africa, and Latin America remains resilient.

The company continues to squeeze profit from shrinking volumes, by pushing premium brands like Dunhill, Kent, Lucky Strike and Rothmans

At the same time, it’s investing heavily in next-generation products such as vapes, e-cigarettes, and smokeless tobacco. These now account for more than 16% of total revenue and growing.

Personally, I don’t buy tobacco stocks, but I know what I’m missing as a result.

A reliable stock offering strong value

Preliminary results on 13 February once again showed its customary resilience. Reported revenue dipped 5.2% to £25.9bn, mostly due to selling off the Russia and Belarus arms and currency fluctuations. Strip that out, and organic revenue grew a mild 1.3%.

Profit from operations rebounded sharply to £2.7bn, but was made to look better by heavy writedowns in 2023.

The board rewarded shareholders by lifting the dividend 2% to 240.24p and announcing a £900m share buyback for 2025.

Even after the recent rally, the stock trades at just 8.5 times earnings. That’s still low for a global blue-chip offering such a high dividend, covered 1.5 times by earnings. The 13 analysts tracking the stock are mostly bullish: five say Strong Buy, three call it Buy, and only one sees trouble ahead.

For income seekers, not thrill-chasers

The 10 analysts offering 12-month price targets suggest a median of 3,385p. Now that’s only about 7% above today’s 3,155p, in a sign that the fireworks may be over for now.

There’s a risk that after such a strong recent run the shares could drift. If tariff turbulence eases and investors shift their attention back to high-growth plays, interest in defensive income stocks like this one could fade.

Still, it’s hard to argue with British American Tobacco from a pure investment point of view. The combination of low valuation, strong cash flows and growing dividend is hard to beat.

This remains a shrinking industry though, and the long-term risks haven’t gone away. As the East and global South get wealthier, smoking could decline in the same way it has in the West.

As I said, it’s a bold (and questionable) claim to say any stock is the best to buy at any given moment, but this one makes a good case. My opinio is that it’s certainly the best share I’m refusing to buy myself!

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended British American Tobacco P.l.c. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »