We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

FTSE shares: 3 reasons I keep on buying!

The FTSE 100 index has hit an all-time high this week. That’s given our writer pause for thought. But here’s why he keeps on buying!

| More on:
Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

So far this month we have already seen the FTSE 100 hit a new all-time high, moving past the 10,000 mark for the first time in its history. Should that set alarm bells ringing? After all, the British economy is not exactly on fire, yet the leading index of blue-chip London-listed shares is going gangbusters.

I continue to think there is potentially good value in both the FTSE 100 and FTSE 250 index. I have already bought some FTSE shares for my Self-Invested Personal Pension (SIPP) this year – here is why I think this market can still offer opportunities for buyers.

XXX

Relatively attractive valuation

It is easy to look at how well the FTSE 100 has done in recent years and draw a link to it being potentially overvalued. But how well (or poorly) an index performs does not in itself speak to its valuation.

For me, valuation boils down to a simple question of whether I am getting something for less than I think it is worth over the long term, adjusted for the cost of me tying my money up in it. If I am, then I regard it as attractively valued.

The FTSE 100 is cheaper than its US counterpart. I see many UK shares as attractively valued compared to some US ones. But I also see many UK shares as attractively valued on an objective basis – that is, compared to what I believe they are worth.

Taking the long-term view

In part, that reflects my long-term approach to investing. Most shares go up and down. Over time, even a good share may have some big jumps between highs and lows.

That might seem concerning. But I take the long view and focus on whether I think a share is worth more than its current price suggests. Doing that lets me ignore many short-term price movements, or sometimes use them to my advantage to buy a share that I think has an unjustifiably low share price.

For example, over the past year I have been stocking up on FTSE 250 baker Greggs (LSE: GRG). So far, the investment has not performed well. Most of the shares are sitting below the price paid for them, so I am holding what is known as a paper loss.

There is some compensation thanks to a dividend yield above the FTSE 250 yield, but the price action has not been promising.

Why has this happened? Many investors have turned more negative on Greggs, due to risks such as market saturation and the hit to profit margins from higher wage and National Insurance costs.

I see those risks as real — and ongoing. But I also see lots to like about Greggs: its proven business model, unique brand positioning on the high street, large economies of scale and ongoing profitability.

I am hoping that, over the long term, quality will out.

A balanced view

Another reason I continue to invest in FTSE shares is that they give me exposure to both the UK and global economy.

The shares are all London-listed, but FTSE 100 companies make over half their profits overseas. These are proven businesses operating in multiple areas of the world economy.

Over time, I believe being exposed to such businesses can help me benefit from global economic growth.

C Ruane has positions in Greggs Plc. The Motley Fool UK has recommended Greggs Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »