We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Aviva shares now yield 6.6%. Time to consider buying?

The dividend yield on Aviva shares is currently at a very attractive level. Could the insurer be a great source of passive income?

| More on:
Aviva logo on glass meeting room door

Image source: Aviva plc

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Aviva (LSE: AV.) shares have fallen amid the recent stock market volatility, As a result, the insurer’s prospective dividend yield has risen to an eye-catching 6.6%.

Is there an opportunity to consider here for income investors? Let’s take a look at the set-up.

XXX

A solid performance in 2025

Aviva’s recent full-year results for 2025, posted on 5 March, showed that the company is performing pretty well at the moment.

For the year, group adjusted profit was £2.2bn, up from £1.8bn in 2024. Meanwhile, operating earnings per share were 56p, up from 48p.

On the back of this solid performance, the company increased its full-year dividend to 39.3p per share from 35.7p (a 10% increase). It also announced a £350m share buyback.

It’s worth noting that the 2025 results weren’t perfect. An issue worth pointing out is that the company’s Solvency II ratio fell to 180% from 203%.

This ratio is essentially a financial health check for large insurers so a dip isn’t ideal. It probably explains why the share price fell on the day of the results.

One big positive from the 2025 results, however, was future guidance. Looking ahead, the company is targeting 11% annualised growth in operating earnings per share between 2025 and 2028, and planning to increase its dividend (analysts expect a payout of 41.5p per share for 2026).

So, the company clearly expects the momentum to continue. This is good news for current shareholders and potential investors.

What could go wrong for investors?

So, we have a blue-chip company that’s performing well and paying out big, growing dividends – that’s a good place to start as an income investor. But what are the risks with this Footsie stock?

Well, one is financial market volatility. If stock markets head lower (which they could do given all the economic uncertainty), I’d expect the Aviva share price to move lower too (potentially offsetting any dividend income received).

Today, the company generates a decent chunk of its earnings from investment assets under management (AUM). Lower stock markets will translate to lower AUM.

Note that at present, the company has a forward-looking price-to-earnings (P/E) ratio of about 11. That’s not high, but we’ve seen Aviva shares trade at lower valuations in the recent past.

Another potential risk is AI disruption. If self-driving cars and robotaxis go mainstream in the years ahead, it could dramatically lower demand for personal car insurance (a large part of Aviva’s business).

AI could also put pressure on profit margins in the future. If consumers start using AI agents to find the cheapest insurance policies in the market, companies like Aviva (which typically rely on an element of consumer complacency) may have to lower their prices to remain competitive.

My view

Weighing everything up, I think Aviva shares have appeal today. In my view, they’re worth considering for a portfolio.

But there are some risks. So, investors should think about diversification and consider other dividend stocks too.

Edward Sheldon has no positions in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »