We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

One 10% dividend yield I’d buy and one I’d sell today

Two 10% dividends with very different outlooks.

| More on:
dividend scrabble piece spelling

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Stocks that support a dividend yield of more than 5% are rare and, more often than not, these equities support such a high yield because the market doubts their ability to sustain the payout.

However, not all dividends are created equal and sometimes all it takes is a bit of digging to discover that a suspect 7% or 8% yield is actually more sustainable than the market might think.

XXX

SCS Group (LSE: SCS) is an excellent example of this. At the time of writing, shares in SCS support a dividend yield of 9.5%, covered one-and-a-half times by earnings per share. SCS’s yield has spiked to this level over the past 12 months as investors have dumped shares in the company following Brexit. It seems the market is concerned about the firm’s ability to be able to survive, grow and sustain its dividend payout if or when Brexit starts to impact the UK economy.

Still, as of yet the company and its management don’t seem to be as concerned about SCS’s future as the rest of the market and the figures support this view. For the 26 week period ending 28 January, the company reported a cash balance of £36.8m and a cash inflow from operating activities of £22.5m. Management was so impressed with the company’s performance that it has decided to hike the interim dividend payout to 4.9p for 2017 from 4.7p. Based on trading performance for the first half of the fiscal year, management expects the company to hit city forecasts for earnings per share of 22p and a pre-tax profit of £11.5m for the year to 31 July 2017.

Based on all of the above, I believe the market is wrong about the sustainability of SCS’s dividend.

Retail crash

Unfortunately, I don’t hold the same opinion of Laura Ashley (LSE: ALY). Current figures suggest shares in Laura Ashley will yield 9.1% this year and 10.5% for 2018. However, the company has already announced a cut to its interim dividend payout of 50%, from the predicted 1p per share to 0.5p and it is possible management will take the same action with the final payout (from 0.5p to 0.25p).

If management does cut the final payout, the shares will only yield 5.3%. As the company’s earnings per share are expected to fall by 35% this year to 1.2p, the company’s hand may be forced as it looks to preserve cash in the hostile retail environment.

City analysts are expecting a slight increase in earnings per share for the following year, but I’m not inclined the trust these optimistic forecasts. With all retailers currently struggling to drive sales growth, it looks as if the path of least resistance for retail earnings going forward is only down. 

The bottom line 

So all in all, Laura Ashley may look like a high yield dividend champion at first glance, but on further inspection the company’s dividend yield is on track to fall by as much as 50% this year. SCS, on the other hand, looks to be a much better income investment.

Rupert Hargreaves has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »