We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Is Unilever plc the FTSE 100’s best stock of all time?

Unilever plc (LON: ULVR) has climbed by 1,300% since 1988, massively beating the FTSE 100 (INDEXFTSE: UKX).

| More on:
Unilever sign

Image: Unilever. Fair use.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Since 1988, the FTSE 100 has quadrupled in value, and that’s on top of providing dividend yields which currently average around 3% per year. 

But that’s nothing compared to Unilever (LSE: ULVR), up by 1,300% over the same period – and with dividends better than 3%.

XXX

There’s a 16% rise in earnings per share forecast for the current year, and first-half results released Thursday suggest the company is firmly on course. 

Underlying sales grew by 3%, with underlying earnings per share up 14%, leading chief executive Paul Polman to enthuse: “Our first half results show continued growth well ahead of our markets and a substantial step-up in profitability despite the persisting volatile global trading environment.”

Unilever’s change programme, labelled ‘Connected 4 Growth’ is apparently doing better than planned, and the company is now expecting “an improvement in underlying operating margin this year of at least 100 basis points and strong cash flow.

Overvalued?

I could be talking about a hot growth stock here, rather than a purveyor of such plodding brand necessities as Dove, Domestos, Knorr and Lipton, and a whole host of other well-known household names.

But that’s part of its strength. Financial crash? People will still need to wash. Housing collapse? Tea will still be taken. 

Earlier this year, Unilever rejected a bid from Kraft Heinz at 4,000p per share, and that was a good move – the shares currently trade at 4,365p. That gives us a forward P/E in excess of 20, which many think is overvalued. In fact, in the past I’ve thought so, too. But when I look back on my former self and how well Unilever has done, I think “plonker“.

In my view, Unilever is possibly the best all-round, long-term share in existence.

Another Unilever?

When I look at Diageo (LSE: DGE), I can’t help thinking that it is to booze what Unilever is to consumer goods. Diageo shares haven’t climbed quite as far as Unilever’s – just a relatively modest 1,100%! And recent dividend yields are slightly lower at just under 3%. But that’s another cracking performance.

With spirits brands including Smirnoff, Johnnie Walker, Gordon’s, Captain Morgan, Seagram’s and many more in its arsenal, Diageo was the world’s largest distiller until overtaken by China’s Kweichow Moutai earlier this year. It also owns many other alcoholic beverage brands, including Guinness and Baileys, and it owns 34% of LVMH’s Moët Hennessy.

What we’re looking at is very similar defensive safety to Unilever, in a product range that is very resilient against all sorts of economic and investment shocks, and with a similar global reach. In fact, North America accounts for 37% of total revenue, and it’s a growing market. 

Diageo also provides steady earnings growth and at 2,300p, its shares command a premium P/E rating of around 20. 

Not overvalued either

Again that looks high by usual metrics, but the falling pound is giving the firm a boost (with the majority of its revenue coming from overseas) and City analysts are predicting earnings per share gains of 18% this year and 8% next.

Once more I see a stock that should provide steady and safe returns for decades to come, with very little chance of losing out in its key products and key markets. And I see the premium rating on the shares as justified.

If you just bought these two shares, I reckon you’d probably do better than a lot of investing professionals.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Unilever. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »