We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Should you buy this beaten-up sin stock over Neil Woodford-favourite Imperial Brands plc?

Paul Summers questions whether this mid-cap makes a better investment than Imperial Brands plc (LON:IMB)

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

From a long-term perspective, it’s hard to deny that FTSE 100 constituent Imperial Brands (LSE: IMB) has been a remarkably good investment. Nevertheless, a growing number of market participants appear to have jettisoned the stock from their portfolios over the second half of 2017. Why?

One reason is surely the fact that recent results have been somewhat disappointing. Earlier this month the £30bn cap reported that revenue and profits had both dipped over the last financial year (after taking foreign exchange fluctuations into account).

XXX

Since judging a company on just one set of results feels decidedly un-Foolish, a more pertinent question to ask is: has Imperial’s story has really changed?

One person who doesn’t think so is star fund manager Neil Woodford. Reporting to holders of his Equity Income Fund just over a week ago, Woodford stated his belief that Imperial’s investment case simply doesn’t fit with the “current market zeitgeist”. 

Nevertheless, he remains convinced that the business “should deliver attractive and sustainable long-term growth” for its owners. The fact that Imperial has never delivered a negative return on a five-year rolling basis indicates, in his view, that fundamentals “are all that matter” over longer timeframes.

With this kind of bullish talk, it’s perhaps unsurprising to learn that Woodford recently added to his position in the company. Taking into account the fact that its shares are now valued at just 12 times earnings for the new financial year and come with a stonking 6% dividend yield, I can’t say I blame him.

That’s not to say that Imperial is the only ‘sin stock’ that warrants further investigation, of course.

Run to the Hill?

Bookmaker William Hill (LSE: WMH) is another option for those comfortable with investing in businesses others may frown upon.

Although last week’s trading update — in which the company revealed it was on track to meet expectations for the year — hardly moved the share price, one could argue that its owners have already enjoyed a decent run of form since the end of October (+16%).

I’ll admit to having a love/hate relationship with the £2.4bn cap. Once a shareholder, I sold my position in the company based on an apparent lack of activity on the part of management at a time when rivals were merging and/or gaining market share. Fortunately, that turned out to be a good call when the shares dived from around the 400p mark to as low as 250p by July 2016.

Since then, the prospect of new legislation on fixed odds betting terminals has weighed heavily on the industry and will probably continue to do so until a final decision is made as to how much the maximum stake is set to be cut by. If it’s reduced to just £2, then William Hill’s share price could easily fall back.

Notwithstanding this, with shares trading at just 12 times forecast earnings for the current financial year, a lot of negativity is arguably already priced-in. William Hill’s balance sheet looks in better shape compared to some rivals and its shares also come with a 4.6% yield, covered by profits (at least for now).

So, while I agree with Woodford that Imperial is still worthy of investment, I’m inclined to think that William Hill could be another decent addition to most sufficiently diversified, income-focused portfolios.

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has recommended Imperial Brands. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »