We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Aviva vs Imperial Brands: which is the superior FTSE 100 dividend stock?

Royston Wild discusses whether Aviva plc (LON: AV) or Imperial Brands plc (LON: IMB) is the better FTSE 100 (INDEXFTSE: UKX) income stock.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

For income chasers, both Aviva (LSE: AV) and Imperial Brands (LSE: IMB) may seem to be scintillating FTSE 100 stocks.

Both companies have been lifting annual dividends by double-digit-percentages over the past several years, and the City’s many brokers are expecting them to continue growing them at a robust rate.

XXX

In the case of Imperial Brands, the 170.7p per share payout for the 12 months to September 2017 is expected to rise to 188.3p for the fiscal period just passed. And dividends are expected to rise again to 203.5p in fiscal 2019, meaning that a juicy 7.9% yield can be enjoyed.

Meanwhile, over at Aviva a 29.3p dividend is forecast for 2018, up from 27.4p last year and resulting in a chubby 6.7% yield. And things get better for 2019, the predicted 32.8p payment yielding 7.5%.

While yields might not be as big at Aviva, I consider the firm to be a much better growth and dividend selection than its Footsie compatriot.

Under pressure

Last time I covered Imperial Brands I paid reference to the growing uncertainty concerning the profitability of the e-cig sector, the holy grail of Big Tobacco as demand for traditional, combustible tobacco products dives.

News flow has worsened since my August article too. Late last week a University of Athens study blew to smithereens claims that vaping is less damaging to smokers’ health when it showed that the flavourings in e-cigarettes had caused greater levels of lung inflammation in mice than the fumes from conventional cigarettes had.

The report in the American Journal of Physiology is the latest to add fuel to the calls for legislative action to curb the use, sale and marketing of these next-generation products until the long-term impact on users’ health is better understood.

Chief executive of Hong Kong Carrie Lam has added to the chorus of disapproval in recent days and called for the city to join the list of countries that have already banned e-cigs. The US Food and Drug Administration is also considering the withdrawal of these products as their appeal to young people in the country has reached what the body calls “epidemic” levels.

A better buy

Earnings at Imperial Brands are expected to grow fractionally this year and next, reflecting the steady demand decline for its traditional cigarettes. And clearly there’s plenty of uncertainty over whether it can start to generate strong profits growth in the longer term, putting the possibility of more sizeable dividend raises in jeopardy as well.

I’m certainly not as concerned over Aviva’s earnings picture in the near term and beyond. The surprising resignation of chief executive Mark Wilson last week, the genius behind the insurer’s successful restructuring programme over the past several years, has of course put the ship in uncharted waters again.

But I’m certain that, as business at its overseas divisions takes off, Aviva can deliver striking profits growth in the years ahead. Indeed, the value of new business in its Europe and Asia and it’s Aviva Investors arms leapt 24% and 21% respectively at constant currencies from January to June to prove its significant international promise.

This perky profits picture, allied with its exceptional cash generation, makes Aviva a much better buy than Imperial Brands, in my opinion. 

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended Imperial Brands. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »