We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

I think this is the FTSE 100’s biggest bargain. Here’s why I’m buying today

Time is running out to buy this FTSE 100 (INDEXFTSE: UKX) growth star, says Rupert Hargreaves.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Nearly 4,000 public companies are currently trading on London’s equity markets, but there’s just one that makes up the bulk of my portfolio. This company is, in my opinion, the biggest bargain around and I have been buying more as its stock price has declined over the past six months.

Today, I’m going to explore why I believe this business is the best buy in the FTSE 100, and why time could be running out for other investors to get in on the action.

XXX

FTSE 100 favourite

I believe Prudential (LSE: PRU) is one of the most undervalued companies trading in London today. Over the past six months, shares in this company have slumped by more than a fifth, even though the underlying business has continued to grow. 

Indeed, today the company revealed, ahead of an investor event, that during the first nine months of 2018, life insurance new business profit increased by 17%, or by 12% on a constant currency basis. All of the group’s divisions are growing sales, particularly Prudential’s Asian business where, in the first nine months of 2018, new business profit increased by 15%. In the US, new business profit rose 22%, thanks to the benefit of higher interest rates and tax reform.

Meanwhile, the group’s M&G fund management business, which the company is in the process of spinning off, has seen an 18% increase in new business profit during the first nine months of 2018. However, total funds under management declined slightly year-on-year, due to the loss of several large investment mandates.

Firing on all cylinders

The numbers put out today show Prudential is firing on all cylinders. But despite the impressive growth across the group, the market doesn’t seem to care. 

Even though analysts are expecting earnings per share (EPS) growth of 46% for 2018 at the time of writing, shares in the insurance conglomerate are changing hands for just 10.8 times forward earnings. On top of this, there’s a 3.3% dividend yield on offer for shareholders.

Now, I can’t claim to know where the market is going over the next few weeks, months or even years, but I do know that as long as Prudential continues to churn out earnings growth, it’s only going to be a matter of time before the share price catches up. The company’s exposure to Asia, where the market for financial services is still severely underdeveloped, and penetration for life insurance products is low, gives me confidence that the enterprise can continue to notch up double-digit annual sales growth for the foreseeable future. 

Spinning off M&G will help management concentrate the company’s efforts on building out its Asian operation, and this might attract a higher valuation for the shares. If not, I think it’s only a matter of time before a buyer emerges for the Asian business. 

There’s already been speculation this year about a possible offer, and considering the vast disconnect between Prudential’s growth, potential and valuation, I’m not surprised. With this being the case, it could only be a matter of time before a bid emerges for the whole business. 

That’s why I’m buying this unloved FTSE 100 growth champion while I still can.

Rupert Hargreaves owns shares in Prudential. The Motley Fool UK has recommended Prudential. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »