We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

3 things not to do when the FTSE 100 is falling

Handling a falling FTSE 100 (INDEXFTSE: UKX) can be tough, but there are some things I say you should definitely avoid.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 might be up 6.5% since the start of 2019, but we’re still looking at an overall 9% fall since 2018’s peak in May as it struggles to keep its head above the 7,000 point level.

And in the 19 years since the start of the century, through the banking and Brexit crises, the UK’s top index has risen by only 15%. Even cash in a savings account would have beaten that.

XXX

Don’t switch to cash

But saying that, I’ve deliberately left out one key factor — and that’s because it’s what many people do when they look at the headline index performance.

What I left out is dividends, and they’ve been plodding along nicely at around 4% per year for most of that time, which beats the pants off anything a cash ISA has to offer. 

Even better, dividends are rising. Forecasts suggest a record-busting year in 2019, with the FTSE 100 set to deliver 4.9%. Opportunities like that don’t come along very often.

An average dividend yield of 4% per year since the start of 2000 would have doubled your money, even without any gain in share prices.

Don’t sell your favourite shares

So some of your shares have fallen, and you don’t know what to do about it? It happens to even the most experienced of investors, and it’s not nice going to bed knowing that you’ve had a losing day, week, month or more.

Right now, my biggest loser is Premier Oil, which is registering a very red 23% loss since I bought in 2015 — and I don’t have a penny in dividends to make up for that. But why aren’t I selling?

When I re-examine Premier Oil, I don’t find anything different in the original investment case, and I’d buy the shares today if I didn’t already have them. Besides, since their low point, the shares are gradually recovering, and I’d have missed out on that.

If you’d sold out of banking shares in the financial crisis, you’d have missed the subsequent recovery. And the same goes for housebuilders (and many other shares) in the aftermath of the Brexit referendum.

Remember the idea that the aim of investing in shares is to buy low and sell high? Why, then, would you sell shares in good companies simply because they have fallen in price? That would just be guaranteeing the opposite.

Don’t stop investing

I reckon times of stock market pessimism are the best times to be buying, not selling — nobody ever got rich by selling when their shares were trading at rock-bottom prices.

But shouldn’t you be a bit more cautious? I’ve had people tell me they’re holding back their investment cash at the moment, waiting for economic uncertainty to settle and for confidence to return to the markets.

But wait a minute. What they’re saying is they’ll hold on to their money and wait for prices to go up before they buy! That doesn’t make any sense at all to me.

No, I say just carry on with your regular investments, and relish the fact that you’re getting more for your money and securing fatter dividends than usual.

Alan Oscroft owns shares of Premier Oil. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »