We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Should you buy shares in Boohoo as it moves higher after a long period of consolidation?

I reckon it’s a great idea to pick shares by analysing fundamentals and business prospects, so what do I think of this star performer?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

My Motley Fool colleague Edward Sheldon pointed out that the shares of fashion retailer Boohoo (LSE: BOO) have recently broken out of a period of consolidation lasting just over two years. He sees that as bullish, and so do I.

Although it’s a great idea to pick shares according to your analysis of a company’s fundamentals and business prospects, we can learn a lot about the sentiment surrounding a stock by studying the share price chart.

XXX

However, I reckon we should approach with care because, at first glance, Boohoo’s valuation looks high. With the shares at 334p as I write, the forward-looking earnings multiple for the trading year to February 2021 is around 50.

A bullish outlook

But that’s not putting some investors off this remarkable growth proposition. Today’s bullish trading update for the four months ended 31 December 2019 has led to more buying and the share price is up around 5% — well above the previous high set in November.  

There’s no mistaking the message in today’s report, which leads with the headline, Continued strong growth across all brands in all regions.” Overall revenue at constant currency exchange rates grew by 44% in the period year-on-year, which strikes me as a cracking rate of expansion. Boohoo has really captured the market, it seems.

Will this greyhound ever run out of puff? Of course, it will in the end. Most companies see their rates of growth decline as they become larger enterprises. But the directors have upgraded guidance for the current trading year to 29 February and now expect full-year revenue to grow by between 40% and 42%, up from a previous top-end estimate of 38%.

They reckon in the medium term that sales will likely grow by 25% per year with an annual increase in EBITDA (earnings) of around 10%. That’s all right, isn’t it? If Boohoo can put in several more years of profitable growth around those levels, perhaps the current valuation is justifiable?

Executing well

Meanwhile, the balance sheet looks strong with net cash of £245m at the end of the period, up from £207m just four months earlier. That suggests to me that the firm’s cash performance has been decent too. This really is a success story. I wish my shareholdings had underlying businesses performing like this one!

I thought in October that Boohoo looks like a company executing well and getting the basics right. Chief executive John Lyttle said in today’s report the newly-acquired brands, MissPap, Karen Millen and Coast, are showing “great promise” and he pointed out they open different target markets for the company. The prospects for the business look rosy to me, and my guess is the shares will move higher still in 2020, despite the rich valuation. But high valuations come with risk, and whether you buy the shares now or not is your call.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »