We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Time to sell your stocks? Here are 3 reasons why I’d buy FTSE 100 shares in the market crash

The FTSE 100 (INDEXFTSE:UKX) could offer good value for money in my opinion.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100’s recent market crash may cause some investors to consider selling their stocks. Certainly, there could be further declines ahead for the stock market. After all, the course the coronavirus pandemic takes is impossible to accurately predict at this stage.

However, the FTSE 100’s low valuations, its track record of recovery and the lack of investment appeal from other assets could mean that now is the right time to buy (rather than sell) shares.

XXX

Low valuations

The FTSE 100 has experienced an extremely fast pace of decline in recent weeks so that it is in the midst of a bear market. As such, many of its members now trade on exceptionally low valuations. In many cases, they are significantly below their historic averages. This could enable investors to purchase high-quality businesses while they offer wide margins of safety. Historically, this strategy has proved to be an effective means of capitalising on the FTSE 100’s cyclicality.

Of course, valuations across the stock market may not rebound quickly. Coronavirus may yet cause severe challenges for the global economy. But investors who have a long time horizon may wish to take advantage of low valuations today to position their portfolio for growth in the coming years.

Recovery potential

In terms of a recovery, the FTSE 100’s track record suggests that it is very likely to happen. Previous bear markets have taken a matter of months in some cases, and years in others, to record a recovery. At the present time, it is not possible to say how long it will take for a bull market to re-emerge. However, the FTSE 100 has always recovered from its various bear markets to post new record highs.

Clearly, a recovery currently seems to be unlikely. The number of reported coronavirus cases is, sadly, continuing to rise and may follow this trend for many weeks. But if news flow does improve, investors may quickly become increasingly optimistic. This could lead to a recovery in the FTSE 100’s price level over the coming years.

Relative prospects

Investors with a long time horizon may struggle to obtain impressive returns from mainstream assets, other than equities, at the present time. Cash savings accounts, for example, may lag inflation when it comes to their returns. Likewise, bond yields are relatively disappointing due to interest rates currently being at their lowest ever level. And with tax changes affecting the returns on buy-to-let properties, the stock market could offer the highest potential rewards for investors.

Therefore, now could be the right time to buy a wide range of undervalued FTSE 100 shares for the long run. They could outperform other mainstream assets in the coming years and boost your financial prospects as the likely stock market recovery takes hold.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »