We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Fear another stock market crash? Try investing like the UK’s Warren Buffett

Scared that markets may tumble again? Paul Summers thinks Fools could learn a lot from this Warren Buffett-inspired fund manager’s approach.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Having recovered strongly since mid-March, markets now look to be losing some of their gusto. Whether this is just a temporary pause for breath or a sign that another crash could be around the corner is anyone’s guess. That’s why it’s important to plan for all eventualities. For me, this means adopting a strategy not dissimilar that used by fund manager Keith Ashworth-Lord — sometimes referred to as the UK’s Warren Buffett.

The UK’s Warren Buffett?

Now, let’s be clear: in terms of investment returns and net worth, there’s only one Warren Buffett. Nevertheless, Ashworth-Lord might be considered the UK’s equivalent to the Sage of Omaha for two reasons.

XXX

First, the performance of his nine-year-old, £1.3bn CFP SDL UK Buffettology Fund has been superb. Since its inception, it’s been the top-performing fund in its sector, returning 229% by the end of May. The sector average over the same period was just under 60%. 

Second, the fund uses the strategy of Business Perspective Investing, just like Buffett and his tutor Ben Graham. In other words, Ashworth-Lord picks stocks as if he were buying whole companies.

Among the things he looks for are business models that are easy to understand and where earnings are fairly predictable. High returns on capital employed are a must, as is a strong balance sheet. Management must be frank with owners and not reliant on acquisitions to grow. 

While very much a buy-and-hold investor like Buffett, Ashworth-Lord isn’t afraid to sell if the investment case changes. Such are his concerns over the impact of the pandemic, the fund now has no exposure to retail and only one leisure-related holding (Dart Group). 

Speaking of the coronavirus…

What if markets crash again?

Ashworth-Lord’s strategy doesn’t really change, even in times of crisis. 

First, he only buys if the price feels right. Put simply, the Buffett-inspired investor looks for great companies trading at far less than they are really worth. This requires patience, something quite a lot of market participants struggle with.

Notwithstanding this, Ashworth-Lord also thinks market timing is very difficult, if not impossible. Indeed, he’s gone on record as saying he was surprised by just how quickly markets deteriorated in March, how draconian the lockdown was and how swift the recovery has been. The fact that this appears to be a “liquidity-fuelled market” (that is, based on money-printing by central banks) makes him wonder if we might have another downswing. 

As no one possesses a crystal ball, however, Ashworth-Lord believes investors need to accept that they’ll never get in at the absolute bottom and sell at the absolute top.

Instead, he suggests taking advantage of pound-cost averaging by buying frequently and averaging down. This is something we routinely advocate at Fool UK too, so long as we’re not talking about debt-ridden, low-growth companies. If the business is a likely survivor of the pandemic, this strategy makes perfect sense.

Last, the UK’s Warren Buffett is no fan of rebalancing a portfolio by taking money from winners and feeding it into losing stocks or new positions. If he buys, it’s using his existing cash pile.

Always keep some powder dry, would be Ashworth-Lord’s recommendation. The fact that markets sporadically tank isn’t the problem, it’s not having the capital to take advantage when they do that hurts. 

Paul Summers owns shares in CFP SDL UK Buffettology Fund. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »