We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Regardless of a second stock market crash, I’d invest £10k in this quality FTSE 100 share

If another stock market crash comes, I think investors would do well to hoover up shares in this outstanding FTSE 100 company.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Since the market crashed back in March, global stocks have risen sharply amid bleak economic conditions and a raging global pandemic. As such, it’s not difficult to see why fears are circulating over a second major sell-off.

To illustrate, the FTSE 100 has added 21% to its value, while its American counterpart, the S&P 500, is only a fraction away from reaching a new all-time high.

XXX

A second stock market crash is inevitable

To me, these bloated valuations, especially in the US, seem unrealistic. Especially when factoring in the poor economic data we’ve seen over recent weeks. For example, US GDP shrank by a staggering 32.9% in the second quarter of 2020. Likewise, UK GDP shrank by 19.1% in the three months to May. Granted, the stock market isn’t the economy, but it certainly makes sense for sky-high asset prices to be backed up by favourable economic conditions.

And of course, financial markets are notoriously forward looking. Nevertheless, many shares look priced for perfection, in my opinion, something which may not be reflective of the reality. After all, rising US-China tensions and another wave of coronavirus infections are both risks that could disrupt markets once again.

In any case, another stock market crash is inevitable. It may not come in the next few weeks or months, but another will come. Throughout history, asset bubbles have burst, usually after share prices are too high. However, temporary market downswings are nothing for long-term investors to worry about. In fact, they’re often an ideal time to load up on cheap shares, provided you’re willing to hold them for the long run.

A top UK share I think will hold up well

When it comes to preparing for a market downturn, picking the right shares is vital. For me, that involves focusing on quality companies that display business resilience. Such companies often continue to thrive, even in spite of poor trading conditions.

Consumer goods giant Unilever (LSE: ULVR) immediately springs to my mind. The company is now the largest in the FTSE 100 by market capitalisation, illustrating the major shake up the index has undergone in the aftermath of the sell-off. In my view, it’s clear to see why. Unilever’s products are used by one third of the world’s population and include a multitude of household brands.

The company’s market-leading position as a producer of hygiene products has been pivotal in the firm’s success over the period of the pandemic. While other companies have struggled under the weight of shrinking sales, Unilever reported just a 0.3% decrease, prompting an 8% share price surge on the day.

What’s more, I think Unilever shares offer the perfect blend of both income and growth potential. With a bulky yield of 3%, investors can expect sweet pay-outs that are about as safe as they come. On top of this, opportunities for further growth still exist. The company is planning to ditch the dual UK-Dutch corporate structure and pursue a single listing on the London Stock Exchange. This will massively simplify the firm’s legal structure, enabling operations to become more efficient.

All this comes at cost though, as the shares trade with a P/E ratio of around 19.7. That said, considering the prospects for healthy dividend payments and share price appreciation, I reckon it’s a price well worth paying for those willing to hold for the long term.

Matthew Dumigan has no position in any of the shares mentioned. The Motley Fool UK has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »