We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Stock market crash: with prices weakening, I’d buy cheap shares like these

Weakening share prices now could be our chance to have a second bite of the cherry and buy quality stocks at better prices. Here’s where I’d look.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Scary Covid-19 case numbers around the world are causing the markets to weaken again. But my guess is we won’t see another sudden stock market crash as we saw in the spring.

However, weakening share prices now could be our chance to have a second bite of the cherry and buy quality stocks at better prices.

XXX

Recovery following the stock market crash

On Thursday, the Bank of England (BoE) slipped out a useful report aimed at gauging the state of the economy and how UK businesses are faring. The central bank’s report is the latest in a regular series based on consultation with its 12 regional agents. And the conclusions follow discussions with around 700 businesses across the UK.

Thursday’s publication summarises intelligence gathered between early August and early September. As we might expect, businesses from many sectors reported something of a recovery in trading from the lockdown lows but many are still operating at reduced levels.

However, there are some sectors that have been thriving in the current economic environment. For example, the BoE reckons activity remains strong for companies operating in IT, telecoms, employment law, audit, debt management, corporate restructuring & banking, and insurance. On top of that, firms offering Brexit planning advice reported activity “starting to pick up again.” 

One simple way to scour the stock market for potential investment ideas is to look for strength in share prices. I reckon we have a big advantage in the current weak stock market environment because we already know which shares performed well coming out of the spring crash. Indeed, strong stocks can indicate good underlying trading, which we can verify with research.

Quality at fair prices

And I reckon investing in strong businesses can be a decent investment strategy. Billionaire investor Warren Buffett, for example, tends to buy shares in what he calls “wonderful” businesses at a “fair” price. Indeed, he focuses on quality. And he tends to buy shares when they are weak. So that means he’s often out shopping for stocks in times like these. There’s usually plenty to worry about in the economy when he’s hunting, but that’s why he gets his share bargains.

In one example, we’ve seen a strong stock performance from information technology (IT) infrastructure services provider Computacenter. The company has been growing nicely with a resilient operating performance over the past decade or so. I think the share looks interesting now and is worthy of further research. I’d also look at veterinary pharmaceutical operator Dechra Pharmaceuticals.

Meanwhile, toilet rolls, kitchen rolls, and facial tissue manufacturer Accrol has been thriving lately. City analysts have pencilled in a more than 50% increase in earnings for the trading year to April 2022. I think the stock looks attractive. And I’m also keen on communications and information technology firm Spirent Communications.

Meanwhile, in the fast-moving consumer goods space, I’m watching both Premier Foods and PZ Cussons closely. The companies are engaged in different stages of encouraging turnaround strategies.

Kevin Godbold owns shares in Computacenter and PZ Cussons. The Motley Fool UK has recommended PZ Cussons. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »