We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

My top 3 bargain FTSE shares! But which is cheap, cheaper and the cheapest?

Having identified his three favourite undervalued FTSE 100 shares, our writer attempts to rank them in order of value for money.

| More on:
Young Caucasian girl showing and pointing up with fingers number three against yellow background

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I believe the FTSE 100‘s stuffed full of bargains at the moment. I’ve picked the three I think currently offer the best value.

Out of fashion

Shares in JD Sports (LSE:JD.) currently (16 August) change hands for 28% less than the stock’s 52-week high.

XXX

It’s been caught in the crossfire following a downgrade in Nike’s sales forecast. The American sportswear giant is believed to account for 50% of JD Sports’ revenue so this isn’t surprising.

But the retailer sells multiple brands including some that are capitalising on Nike’s problems. And the company has an impressive track record of growing its earnings.

With a price-to-earnings (P/E) ratio of around 10 — half its average over the past decade — I recently decided to buy some stock.

Source: JD Sports website / PBT = profit before tax

Ringing the changes

On the back of stagnant revenue and falling earnings, Vodafone’s (LSE:VOD) shares appear to be stuck in the 65p-80p range. I suspect that’s why the company’s restructuring its operations and selling its under-performing divisions in Spain and Italy.

There’s no guarantee its turnaround plan will work — others have failed. And I’ve concerns about the company’s debt levels.

But I’ve confidence in its CEO. And the company’s recent trading update — for the first quarter of its March 2025 financial year — hinted at a recovery under way. I believe now could be a good entry point.

To consider the stock’s potential, I’ve been looking at Deutsche Telekom, Europe’s largest telecoms company. If the same earnings multiple (13.7) was applied to Vodafone, its shares would be 46% higher.

Ready for take-off

International Consolidated Airlines Group (LSE:IAG) shares are currently trading 9% below their 52-week high. Analysts are expecting earnings per share of 40.97 euro cents (35.18p) in 2024. If correct, this implies a P/E ratio of 4.8.

This looks cheap compared to easyJet — the only other airline in the FTSE 100 — which has a forward earnings multiple of 6.9. If the same valuation was applied to IAG, its stock would be 43% higher (243p).

The pandemic reminded us of the risks associated with the airline industry. Also, IAG’s profits have been impacted by inflation. Fuel costs are largely out of its control. And a tight labour market’s putting pressure on salaries. In August last year, British Airways agreed a 13% pay rise (over 18 months) with its 24,000 staff.

During 2023, these two expense headings accounted for exactly 50% of its operating expenditure.

But I think now could be a good time to consider it. Passenger numbers are increasing once more, net debt’s falling, its dividend has been reinstated (albeit a modest one) and many are expecting oil prices to fall over the next 12 months.

Brokers appear to agree with my assessment. Of the 16 analysts covering the stock, 11 give it a Buy rating and five are Neutral.  

Bank of America and RBC Capital Markets both have a price target of 230p. Of course, there’s no guarantee the share price will reach this level but it illustrates that some rate the stock highly.

League table

I already own two of these shares. And if I had some spare cash, I’d add IAG to my portfolio. However, ranking them in ascending order I’d put Vodafone third (cheap), followed by IAG (cheaper) and JD Sports (cheapest).

Bank of America is an advertising partner of The Ascent, a Motley Fool company. James Beard has positions in JD Sports Fashion and Vodafone Group Public. The Motley Fool UK has recommended Nike and Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »